For a successful online business, product descriptions are very essential, but what is a product description? It is the classification of the product you want to sell on an eCommerce platform containing details, images, etc. The description should focus on the benefits, accurate details, and trustworthiness. A bad or boring product description can affect your eCommerce site because much of the time is spent on developing the site but so that the look is impressive but focus on the product information is also equally important.
Below are some of the reasons for the importance of product description for an eCommerce site:
Provide details from the customer point of view:
One should not mention the exact description as mentioned by the manufacturer because those mainly focus on the feather or technical specifications of a product but it is the benefits of a product that will make a sale. A perfect example like suppose you are going to a store and ask the salesperson about the product. Surely the salesperson will explain to you the benefits instead of the technical details of the product.
Do not copy and paste descriptions:
Providing complete details with accuracy is one of the main criteria which is why writing becomes very important. You can hire for virtual assistant services as they are professionals and experienced. Copy and paste details from the manufacturer’s brochure or website are the easy way with product description but this is not advised. Such basic details could be available even on other websites which would lead to duplicate content. It confuses Google to decide which identical page should rank higher in the top results.
Helps to get more customers:
A good description can convince buyers to buy a product or at least leave a nice impression of the product so that they come back to your site only for that product and also suggest to others to visit the same site. If you are not focusing on the description part then your potential client will go to other sites to look for better information and you may lose your customer. More time you will spend creating a meaningful experience for your customers, the more they will choose your website to explore the product and they will not have to look anywhere else.
Keep your customers engaged:
No matter what product you are selling, the main focus has to be more and more customers visit the website and the chances of selling the product will be higher. Not only written description but to appeal to the customers, the use of high-resolution images with a 360-degree view or a small video is also a good way to make product descriptions.
Details about the product should be clear and in simple words as people read all product descriptions to know full details. To build a good reputation proper attention to the specifications and services should be maintained.
Search Engine Optimization (SEO):
Another important aspect of a product description is keywords because search engines rely on the keywords to get the most out of the websites. Product details, vocabulary, design are the areas of building the contents but in Ecommerce SEO, keywords help in increasing the ranking of the website. The best product content is a complete, informative product description that also contains qualitative visuals and is optimized for SEO to attract the right people to your online shop. To increase the traffic to your website look for proper keywords according to the SEO strategy. Many companies are not shown in the first few pages of the search engine as they don’t include keywords.
Bullet points vs paragraph:
Some of the websites prefer to write in detail about a product like paragraphs and some in bullet points. It depends on how the company wants to express their product. However, in today’s world, people want to make quick decisions so reading a lot of details as a paragraph may not help with a product description. A customer wants to know all the details but in a short format which is why bullet points are one of the best options. Adding bullet points can make your content small but with all the necessary details and interests. Problem with details in paragraph format is customers can get bored or read it. In bullet points, you can make points priority wise like that information which can attract customers more can be first and then basic information later on. Bullet points are also a better option for mobile users as many use their mobiles to search online.
No errors in your description:
Keeping in mind so many things as mentioned above sometimes small errors are ignored like spellings or incorrect data which indicates unprofessionalism. It will create a bad impression about your website so whenever you add content, grammatical and spelling errors should be rectified.
Use of right words at right places:
Use accurate and reliable information for proper sources for your product so that you are legally compliant. Words with a sense of urgency like the unbelievable offer, available now only, last few left, etc should be used so that if customers find the product interesting then it can be purchased instantly.
These were some of the reasons why product descriptions are important for an eCommerce site. To be more successful in your industry, a perfect product description will attract more customers and make your brand visible. However, this powerful tool is not yet used to its full potential in eCommerce services because many companies are trying to achieve this goal by making the site more visual. Having a beautiful website doesn’t make sure that it will be seen both information and presentation will make the product sell.
Author’s Bio: Harshal Shah is the CEO of Elsner Technologies Pvt. Ltd. He has an overall experience of more than three decades in the IT industry. His area of interest lies in writing interesting pieces of content mostly on topics relevant to different types of CMS platforms. He wants to ensure that readers get acquainted with multiple web development tools & techniques so that we are able to build a technology-driven world for the future.
