Writing Effective Product Descriptions

Things to know about Product Descriptions

For a successful online business, product descriptions are very essential, but what is a product description? It is the classification of the product you want to sell on an eCommerce platform containing details, images, etc. The description should focus on the benefits, accurate details, and trustworthiness.

A bad or boring product description can affect your eCommerce site because much of the time is spent on developing the site but so that the look is impressive but focus on the product information is also equally important.

 

Provide details from the customer point of view:

One should not mention the exact description as mentioned by the manufacturer because those mainly focus on the feather or technical specifications of a product but it is the benefits of a product that will make a sale.

A perfect example like suppose you are going to a store and ask the salesperson about the product. Surely the salesperson will explain to you the benefits instead of the technical details of the product.

 

Do not copy and paste descriptions:

Providing complete details with accuracy is one of the main criteria which is why writing becomes very important. You can hire virtual assistant services as they are professionals but are expensive and time consuming.  You can try AI based tools like Adzis product description generator as well if you are busy and want the content within your budget. Copy and paste details from the manufacturer’s brochure or website are the easy way with product description but this is not advised.

Such basic details could be available even on other websites which would lead to duplicate content. It confuses Google to decide which identical page should rank higher in the top results.

 

Helps to get more customers:

A good description can convince buyers to buy a product or at least leave a nice impression of the product so that they come back to your site only for that product and also suggest to others to visit the same site. If you are not focusing on the description part then your potential client will go to other sites to look for better information and you may lose your customer.

The more time you will spend creating a meaningful experience for your customers, the more they will choose your website to explore the product and they will not have to look anywhere else.

 

Keep your customers engaged:

No matter what product you are selling, the main focus has to be more and more customers visit the website and the chances of selling the product will be higher. Not only written description but to appeal to the customers, the use of high-resolution images with a 360-degree view or a small video is also a good way to make product descriptions.

Details about the product should be clear and in simple words as people read all product descriptions to know full details. To build a good reputation proper attention to the specifications and services should be maintained.

 

Search Engine Optimization (SEO):

Another important aspect of a product description is keywords because search engines rely on the keywords to get the most out of the websites. Product details, vocabulary, design are the areas of building the contents but in Ecommerce SEO, keywords help in increasing the ranking of the website.

The best product content is a complete, informative product description that also contains qualitative visuals and is optimized for SEO to attract the right people to your online shop. To increase the traffic to your website look for proper keywords according to the SEO strategy. Many companies are not shown in the first few pages of the search engine as they don’t include keywords.

 

Bullet points vs paragraph:

Some of the websites prefer to write in detail about a product like paragraphs and some in bullet points. It depends on how the company wants to express their product. However, in today’s world, people want to make quick decisions so reading a lot of details as a paragraph may not help with a product description.

A customer wants to know all the details but in a short format which is why bullet points are one of the best options. Adding bullet points can make your content small but with all the necessary details and interests.

The problem with details in paragraph format is customers can get bored or read it. In bullet points, you can make points priority wise like that information which can attract customers more can be first and then basic information later on.

Bullet points are also a better option for mobile users as many use their mobiles to search online.

 

No errors in your description:

Keeping in mind so many things as mentioned above sometimes small errors are ignored like spellings or incorrect data which indicates unprofessionalism. It will create a bad impression about your website so whenever you add content, grammatical and spelling errors should be rectified.

 

Use of right words at right places:

Use accurate and reliable information for proper sources for your product so that you are legally compliant. Words with a sense of urgency like the unbelievable offer, available now only, last few left, etc should be used so that if customers find the product interesting then it can be purchased instantly.

 

To be more successful in your industry, a perfect product description will attract more customers and make your brand visible. However, this powerful tool is not yet used to its full potential in eCommerce services because many companies are trying to achieve this goal by making the site more visual.

Having a beautiful website doesn’t make sure that it will be seen both information and presentation will make the product sell.

 

5 Ingredients For High-Converting Product Descriptions

A product description is an important marketing copy that explains the product value to potential customers. It is a brief text that highlights why a product is worth purchasing. A great description that solves a problem through a product can compel online buyers to read and buy.

However, these seemingly few sentences can be the most challenging to write, and most marketers are susceptible to a common mistake: simply describing the product.

But aren’t all product descriptions supposed to do exactly that? Well, not really!

Compelling product descriptions are a blend of several ingredients. Each one aims to sell products to real people rather than act as a dispenser of information. If you only provide information about your products, they are no different from any other FAQ pages on your website, including the refund and return policy or shipping policy template.

Here’s the thing: optimizing product descriptions for search engines shouldn’t be an after-thought. But luckily, certain elements are simple yet effective in persuading and informing visitors about products.

Before we discuss the top five ways to write high-converting product descriptions that inform and persuade customers, here are a few things you should know about product descriptions.

 

What Is the Ideal Length of a Product Description?

There is no standard word limit or length for writing a product description. Instead of the length, focus on providing as much information as possible to help your potential buyer make a purchase.

A good practice is to keep the language simple so that it is easy to read and understand. Also, don’t forget to pay attention to the formatting of the descriptions.

Just remember, product descriptions should be long enough to be useful but short enough to be consumable.

 

Is There a Relationship Between Product Descriptions and SEO?

The answer is a resounding yes! All the keywords in your product description help your brand rank better on different search engines.

Make sure to strategically use all the keywords that describe your product or how a person would search for it online. It’s the number one thing you can do to rank better on search engines.

A word of caution: do not overdo keywords. If you do, you risk compromising readability and information.

 

5 Elements of Compelling Product Descriptions

1. Focus on Your Target Audience

Your products are not going to solve everyone’s problem. That is why when you write descriptions for a huge crowd, most of them end up wishy-washy and addresses no one.

The best product descriptions are those that are written keeping in mind the ideal target audience. They address the potential buyer personally and directly and feel like your brand is conversing with visitors.

To ascertain your ideal buyer, start by imagining them. What is the kind of language they use? Do they appreciate humor? Is your audience okay with slang and words like ‘crappy’? What might be the questions in their mind while viewing the product?

It is important to consider the way you will speak to your target audience in any physical store. Now, try to incorporate that conversational language into your eCommerce site.

 

2. Attract With Benefits

Selling your products can be an enthralling experience, especially when you practically live and breathe your company, website, and products. But, unfortunately, your buyers don’t feel the same, and it takes a lot of persuasion to win them over.

Most visitors are not interested in the plane jane features and specs. Instead, they want to understand what’s in it for them—why they should buy it from you.

That’s why you must highlight the benefits of each feature instead of simply listing them. Consider each feature and its benefits. Sell an experience instead of a product by thinking about how your product can make your buyer healthier, more productive, or even happier.

 

3. Give Wings to Your Reader’s Imagination

It is a proven fact that when people hold a product, their desire to buy it increases. However, this is impossible when selling online. While some high-definition videos and testimonials can help, there is a copywriting style that can do the trick. It is by letting your visitor imagine what it would be like to buy your product.

For writing such descriptions, start your sentence with the word imagine and conclude your sentence or paragraph by stating how they will feel using your product.

 

4. Entice With Sensory Words

A secret extensively used by restaurants is the use of sensory words. Sensory words engage brain processing power and are usually used to increase sales. They allow your potential buyer to experience your content while reading.

Create vivid product descriptions and avoid using bland phrases such as “excellent product quality.” If you use such a generic description, you become less persuasive. Your product would be considered too boring to even check out, pushing away a potential customer.

Be as specific as possible by describing each detail and its benefits using words sensory like smooth, bright, crunchy, sharp, velvety, crisp, if possible. Product details bring credibility, but there is no way you can add too many details in product descriptions. Therefore, be specific, keeping your ideal buyer persona in mind.

 

5. Create Legible Descriptions

Packaging product descriptions with succinct, scannable designs can undoubtedly catch the attention of visitors. By appealing to their eye with legible descriptions, you encourage your buyers to spend time on the description section.

Here are few things to keep in mind to create such eye-grabbing descriptions:

• Write catchy headlines that usually resonate with the problem of the reader.
• Use easy-to-scan bullet points.
• Have enough white spaces.
• Increase your font size to promote readability.

A compelling description will always pay you back by pulling your potential buyer towards your products. Share the benefits of your product through sensory words, tell stories, and explain the minutest of details without being too explicit.

Make an honest effort not to be dull. Instead, delight your online visitors with experiences that they will never forget. And above all, write with passion because your enthusiasm for your products is infectious.

 

7 Easy Hacks To Write Compelling Product Descriptions

Most online business owners invest a substantial amount of time and effort into building a website. However, many of these online retailers only put a small effort into one of the essential parts of e-commerce, the product descriptions.

Fundamentally, product descriptions define the product, highlight its features, benefits, the material is made from, as well as the colors available, essentially, it persuades the customer why they should buy a particular product from a particular vendor (you!).

As customers browse the product page, they tend to imagine whether these products can benefit them. Thus, a well-written and interesting product description can help drive your customers into your purchasing funnel and ultimately, towards that all-important conversion.

To improve the likelihood of a potential customer resonating with your offering, adding a touch of creativity to your product descriptions can help transition your customer from casual browsing into sale completion.

If you’re looking to improve your product descriptions, simply follow the tips provided in this guide and increase the chances of persuading your audience to make a purchase.

Get to Know Your Buyers

The first step in creating a description that converts is always learning the insights of your customers. Each of your site visitors has different backgrounds and interests. If you can determine how they think and act, there’s a higher chance you can convince them to purchase.

Moving forward, creating a one-size-fits-all product description might be the biggest mistake you can make. If you write for every kind of potential audience, chances are your product will not connect with the visitors on any meaningful standard, resulting in you actually selling to no one.

To offset that risk, consider narrowing your audience down, which will help you design a more persuasive product description.

Here are some key questions to ask yourself to help determine your target audience:

• Who is buying your product?
• Who is your end-user?
• How do visitors land on your site?
• What are the demographics of your users?
• How do your products benefit your buyers?
• Why is your product better than that of your competitors (what’s the USP (Unique Selling Point) or UCB (Unique Customer Benefit)?

Once you’ve determined who’ll be purchasing your products, all the other stuff will become much clearer.

Setting Up Goals and Metrics

Before creating your killer product descriptions, it’s essential to have precise, measurable, and actionable goals. That said, you need to design sharp KPIs to analyze your performance and have a foundation on how you will develop your product descriptions in the future.

Here are some of the KPIs that might help you:

• The flow of conversion rate
• Rate of cart abandonment
• Amount of product returns
• Decrease of calls from shoppers
• Ranking on organic keywords
• Website traffic levels

Furthermore, you can compare conversions, organic traffic, and engagement as affected by the adjustments you will make. Always remember that you need to have metrics and goals for all stages of the purchasing process, from browsing to completing the orders.

Introduce Features, Emphasize Benefits

You are probably excited to share the advantages your products may have. However, some of your audience is somewhat not interested in the features of your product; most of them want to know the benefits it carries.

One of the most common pitfalls a marketer can fall into is confusing benefits vs. features. Most of the time, copywriters only offer a list of features, which is not enough for a conversion.

For example, you are selling children’s toys; you should emphasize how durable and safe they are. If you are selling clothes, try to highlight how cozy and relaxed these clothes are; this gives customers a straightforward reason why they should purchase your product. Also, by adding more care and attention to outlining the various benefits, you are trying to convince customers that your products will somehow improve their lives.

Indeed, both features and benefits are equally significant for a compelling advertising copy. However, your product’s benefits are the ones that will give you a higher chance of converting customers.

Use Simple but Influential Words

Always remember that your audience comes from different backgrounds and mindsets. Most or some of them may not be fluent in English, or others have limited vocabulary due to varying education levels.

Hence, if you’d like to reach a broad audience, try to avoid using complex words and sentences. Instead, use simple but powerful words to attract more potential buyers.

Here are some of the most influential words to use when creating compelling product descriptions according to David Ogilvy:

• Introducing
• Amazing
• Revolutionary
• Sensational
• Quick
• Suddenly
• Offer
• Hurry
• and more

Using these words can help capture the attention of your audience and influence them into purchasing your product.

The Significance of Product Story

Nowadays, most people are not interested in dull, uninspiring product copy. They want to understand how your product helped or improved the lives of your buyers. You may want to tell your customers the inspiration for your product, who is making it, and how it was tested.

For example, if you are selling a drink, try to imagine the setting and mood of your customers when they’re drinking it. If you’re offering services such as international remittances, show your customers how your service has connected the lives and families of their loved ones abroad.

Again, a product description is about persuading customers, and stories can effectively inspire emotions than facts and figures.

Consistency of Tone

One of the factors that define your brand is the tone of your writing. Keep in mind that product description is a crucial part of your sales. That said, you should set the tone that supports the character of your brand when writing a killer product description.

For example, if you’re selling luxury goods to wealthy, middle-aged customers, try to use a formal style of writing and set a more serious tone and approach.

On the other hand, if you’re targeting Millennials, consider setting a friendly tone by using informal and lively language.

Above all, the product description needs to be consistent and aligned with everything on your site.

Final Grammar and Proofreading Touch

Once you’ve finished your product descriptions and are happy with them, consider giving them a final check before publishing. When your product copy contains poor grammar or typo errors, it may drive your prospective customers away. That said, potential customers might think that the quality of your products is sub-standard as well.

Nevertheless, don’t be discouraged if some of your product descriptions don’t work. Instead, consider it as an opportunity to learn more about your customers and eventually formulate the product description that would work best for different buyers.

 

When customers visit physical stores, they tend to talk to the salesperson to inquire about the product. On e-commerce sites, customers browse your pages to look for information about the products you’re offering.

Some of the ways that can allure us to make a purchase when shopping in a physical store are not the same when we’re shopping online, so we can imitate these physical store experiences; it requires a lot of care and thought in the planning, visualizing, and marketing of your products.

Therefore, take the time to learn the techniques of creating compelling descriptions, like the tips mentioned above, since it’s one of the factors that can boost sales and help improve your business’ online performance for many years to come.

 

How To Make Your Online Product Descriptions Interesting?

Confused about how to make your online product description interesting? Then, this is the right one for you.

Below are the 12 points to note to make your online product description interesting and 5 exercise points that every product description writer should follow.

12 points to note

1. Don’t hard sell – be Informative
2. Effective product titles that are self-explanatory
3. Be Emotive & conversational
4. Justify with proofs
5. Empathize with the user – address their pain points
6. Use more verbs and fewer adjectives
7. Create a sense of urgency
8. Use humor and analogies wherever possible
9. Construct simple sentences and use search engine friendly words.
10. Highlight points in a bullet list if possible
11. Add a call to action
12. Compare and differentiate to make it look unique

Exercises that every product description writer should follow

1. Understand your customers – paint a picture of your buyer persona
2. Create a list of descriptive words – vocabulary
3. Jot down the features and map the benefits
4. Gather a list of SEO keywords
5. Summarize the key points and identify the catchy phrases

How To Optimize Your E-Commerce Product Descriptions?

In eCommerce, your product descriptions are arguably the most important copy on your whole eCommerce website: if it’s good, it will attract a lot of people to purchase the product. On the other hand, a weak product description might weaken the sales performance of an otherwise really good product. 

The product description’s main function is to inform your potential buyers about the unique features and benefits of the product, convincing these potential buyers to buy the product. However, many people—even professional copywriters—often fall into the very common trap of writing product descriptions: simply describing the product. 

Why is it not okay? Isn’t it supposed to be a description, after all? 

Because when writing our product descriptions, our mission is to convince and engage real people, not just solely as a dispenser of information. On the other hand, we also need to consider SEO and content marketing and ensure our product description is also SEO-friendly.

As you can see, writing a good eCommerce product description can be easier said than done, and here we will learn all you need to know about developing an effective product description.

Just so that we are on the same page, however, let us begin by discussing the concept of the eCommerce product description itself. 

 

What Are eCommerce Product Descriptions?

As the name suggests, a product description is a copywriting you use to describe your products. In eCommerce, it is a blurb of texts on a product page that is aimed to inform potential buyers about your products: its key features, unique selling points, benefits, and so on. 

A good eCommerce product description should not only describe the product’s features and list its benefits, but also communicate the problem the product solves and convince readers about why it is the best solution to solve this specific problem.

 

Why Product Descriptions Are Important in eCommerce?

To put it short: your potential prospects and customers need your product description. 

The data is fairly obvious: a product listed without any product description at all sells considerably worse than the same product with one. Can you convince people to come to your restaurant without clearly telling them what kinds of foods you are selling? Probably not, and the same idea also applies to eCommerce product descriptions. 

In brick-and-mortar businesses (like a restaurant), we typically have in-store employees that are equipped with product knowledge, so potential buyers can physically interact with a product and ask this in-store employee to get more information about the product. The employee can also use various techniques to compel this potential buyer to make the purchase.

In an eCommerce experience, however, we’ll have a very different experience, and a written product description is there to replace this experience of interacting with in-store products and store assistants.

Isn’t Product Photos More Important?

While it’s true that product photos are important, and arguably are the most important factors in attracting and convincing customers, product descriptions can fill the gaps that even the best product photos can’t fill. Product descriptions can help customers make better decisions about whether a certain product is right for them. 

So, it’s best to have both a good product photo and product description to maximize the performance of your product. Your product description should help answer potential questions to eliminate the need for customers to send an email or contact a sales rep via live chat. 

Also, product descriptions have the added benefit of boosting your eCommerce site’s SEO performance. 

How To Optimize Your Product Description

1. Know Your Target Audience

The first and arguably the most important step to writing an effective product description is to define and understand your target audience. 

This way, we can properly understand which features and benefits of the product would be the most attractive/interesting for this ideal audience. 

You can start by developing a buyer persona and list the important behaviors, pain points, and needs of your ideal audience. Work with conversion rate optimization agencies like Northpeak to conduct proper market research and competitive research to gather as much data as you can about your ideal audience. 

So, when developing your product description, consider these factors:

• How did a target audience arrive at your eCommerce page? (i.e. clicking on an ad, searching for your content, referral, etc.)
• Their interests and pain points
• Why would this specific person be interested in your store?
• How would this product describe your product to a friend?
• What benefits/features would interest this person the most?

So, above anything else, make sure your product description meets your target audience’s preferences and needs.

2. Focus on Communicating Benefits, Not Listing Features

As discussed above, one of the most common mistakes in creating product descriptions is to make it solely a description of your product and a list of its features. 

Instead, it’s very important to understand that people don’t actually buy a product or survive, but rather the benefits they’ll get from the product. So, instead of listing your features, you should communicate the benefits of those features instead, and what makes this product different from your competitors’. 

So, for example, if your product is built with high-quality, durable material, instead of simply listing that fact, emphasize how your customers can save more money since this product is built to last. 

In short, your product description should help your customer understand how your product will help their pain paints and/or provide added benefits. 

3. Prioritize What’s Really Important

Now that you’ve defined your target audience and understood their needs, you should also understand what benefits of your product are important to this specific audience. 

For example, let’s say you are selling foods. If your target audience is price-sensitive, then probably they are more concerned with details like “the cheapest pizza on the block”, “buy 1 get 1”, and so on. However, if your audience is more concerned about quality, you can communicate that your pizzas are using the best, high-quality ingredients, and so on.

You can probably think of 20+ benefits with your product, but most of your potential buyers won’t read all of them. So, prioritize the most important benefit of your product, and emphasize it in your product description. 

4. Be Careful With Your Tone

The tone of voice in your product description is very important. You have to make sure your tone fits your brand’s voice, and also maintain the right balance between seriousness and engagement: too serious, and you might bore your potential buyers, too ‘fun’, and they might deem your messages inappropriate. 

Again, a very important consideration here is your target audience. If your audience is generally younger, you can be more casual or even witty with your tone. On the other hand, if you are selling B2B products and are targeting professionals, then you’d want to be more serious and formal. 

5. Use Storytelling Techniques

Storytelling in describing your product is very powerful. Again, a common mistake is to have your product description as a boring list of your product features. By incorporating storytelling elements, you can avoid this mistake and make your product description more fun and engaging. 

A basic approach to using storytelling with your product description is to discuss a problem and how your product can be a solution to this problem while highlighting a personal/emotional connection between your product and your potential buyer. 

People are more likely to get behind a product if it’s associated with an inspirational story and/or relatable protagonist. If you can capture your audience’s emotions, they will buy your product.

6. Tackle Potential Objections

Obviously, your product is not perfect and has its flaws. Also, not all of your site visitors will convert, and some might not end up buying your products for one reason or another. 

The longer you run your e-commerce store, the more you’ll know about the strengths and weaknesses of your product, and some of the obstacles why people are unsure about buying this product. This can be your high price tag, warranty, delivery options, or concerns about quality, among others.

What you can do is to incorporate the solutions to these potential obstacles into your product descriptions, and answer your potential buyer’s doubts before they have a chance to doubt your product. 

Think about any points in your product descriptions where your potential buyers might have objections, then include the answers to these objections in your product descriptions. This is especially important if you are selling relatively expensive, higher-end products of which your potential buyers might have second thoughts about the purchase. 

 

By creating an attractive yet accurate product description, you can not only increase your conversion rates but improve your product page’s SEO performance and drive more traffic to this page. 

 

 

Product Descriptions To Generate More E-commerce Traffic

 

In today’s modern world, people are inclined towards making purchases just by a click of a button.

As a result, users are more dependent on reading product descriptions. Product descriptions are significant for SEO and creating conversions.

Believe me, most of the customers will access your e-commerce shop by direct visit or through search engines.

Your product pages will drive more traffic if you are making SEO-rich product descriptions.

Over the years I have noticed that a product strategy is important to sell a product.

Your product strategy should be based on product content. Well, 87% of customers believe that product content is important while making a purchase.

For instance, Overstock.com was able to increase 84% of the traffic by optimizing product descriptions with their 10% top-performing pages.

That’s why I have written this article so that you can dig deep into how to write product descriptions that will increase your brand’s voice.

 

1. Be Precise And Write For Your Target Audience

Firstly your product descriptions should present a clear copy. People tend to read only 16% of the page. If you want to make each word count then omit unnecessary and generic words.

Secondly, just think about your target audience when writing a product description.

For example, if you are into selling DSLR cameras to professional photographers then you should explain about technical aspects of the camera.

But if you are selling cameras to entry-level-enthusiast or wealthy customers then you will have to create different product descriptions.

You should use bullet points if you want to mention a lot of information or highlight a few features.

So, just provide sufficient information so that your customers should feel confident while buying a product.

 

2. Avoid Content Duplicacy

If your products are slightly different then you should never sell them through the same product page.

You should avoid the content duplicacy issues that never use the same text else your product won’t be able to rank for the relevant search.

For instance, if you have an e-commerce store and you are selling other’s manufactured products- then never use the same descriptions for the products.

Avoid the copy-paste technique else the technical jargon used with those products might night fit well for your defined market.

 

3. Go With Error-Free Descriptions

While writing the product descriptions you should focus on error-free content. Spelling and Grammar must be accurate.

As failure in the above would implicate unprofessionalism and cast doubt on the quality of a product.

Remember trust is hard to earn and easy to lose while making online sales.

Also, a mismatch between product and description should be avoided.

A report by Cracking a Consumer Code shows that 50% of the online bought items were returned as they didn’t match the product descriptions on the website. 

Your product descriptions are setting the expectations of a consumer. So, write them carefully.

 

4. Include a Call-To-Action

The other important aspect of your product description is to include a call-to-action. 

While crafting call-to-action you should include verbs and power words such as buy, shop now, and add to cart. This will help your customers to move forward and make a sale. 

Last but not least make a good product description that professionally mentions product details, connect with readers, and makes a person buy from your website.

 

5. Add Media To Sell Your Products

It’s hard to sell a product if your product page does not have photos, videos, and visual effects to support your product descriptions.

Visual images and videos will help your consumers to remember and stick to your product for a longer time. 

Do you know most people only remember 10% of the information they heard three days earlier?

According to John Medina adding a relevant image with a product description will increase retention by up to 65%.

Moreover, with photos and videos, you aren’t just selling a product, instead, you are selling an experience. 

 

• Types of Photos To Include

Well, there are two basic types of photos that you should include with your product descriptions.

One is the product images and the other is the lifestyle images. These photos should be professionally shot and edited according to specifications.

Product Photos will help your customer to see your product without any distractions. They will also highlight the specific features and details of the product.

One of the most common forms of e-commerce product images is 360-degree photos. They help the users to see the product from various angles. 

On the other hand, lifestyle photos are selling an experience to your customers. 

 

• Adding Videos

It is important to note that 96% of consumers find videos as a helpful source for making online purchases.

Around three out of four users are likely to buy a product if they can watch a video explaining it.

Videos will also make the users spend more time on your page which will increase brand awareness and user engagement.

So, always add short and easily understandable videos to your product description.

 

6. Valuing Customer Reviews

Weekly online reviews are essential for your product page. Do you know 93% of the purchasing decisions are based on customer reviews?

For some customers, it is always a daunting task to buy high-priced items without actually seeing them. So, customer reviews help them to buy more expensive items easily. 

A recommendation from another person is more likely to create trust and increase the conversion rate for your product.

 

7. SEO Optimized Product Pages

Your product page should have specific keywords that will filter people who are interested in your product.

Also, if you want to scale up your success with product descriptions, use long-tail keywords.

For instance, a search for “best car” won’t generate much traffic as compared to “High-Average Low Price Car”.

You can use some keyword explorer tools like Ubersuggest or Ahrefs to check that your website is ranking for the relevant terms.

Another way is to study your competitors on how they are funneling clients toward their products.

Besides optimizing your product pages, your website should load fast.

One of the reasons for slower website speed is the images. 

So, always optimize your images with ALT tags that are included with product descriptions.

To find success for your e-commerce store, it is necessary to write good product descriptions.

Your product descriptions should be capable enough to convince someone to buy a product that they have never seen.

So, write accurate product descriptions by using relevant images and videos to increase conversion rates and user outreach.

 

12 Tips To Write SEO-Friendly Product Descriptions

Well, online shoppers are always in search of products that may meet their needs. For that, they also compare a product that’s available online with the one that’s at their nearby store. For all such, the Internet helps a lot.

In the eCommerce world, the SEO-friendly nature of a product page offers ease to the end-user. The content of that page needs to deliver the expectations, requirements, and general reading behavior of users.

Sorry to say, even if the product’s description is optimized to sell, it’s not enough to increase the revenue. Obviously, no one can purchase your products, if they can’t even find them. Moreover, if you start writing just for a search engine, the description of your product may lead to reduced user engagement and readability.

So, let us inform you that for online retailers, SEO plays an important role, in not only growing organic traffic but also in conversions and overall sales. So, while writing the description of the products that you sell, make sure that it should be SEO-friendly.

 

Let’s learn more about the significance of SEO-friendly product descriptions:

 

Why Is It Important To Write An SEO-Friendly Product Description?

You know what, optimized product descriptions ease online shopping and make it more enjoyable, as such descriptions offer all the necessary details for an informed buying decision. That’s why to achieve enhanced online recognition for your eCommerce store, it’s important to make your product description more SEO-friendly.

Furthermore, all search engines perform like a web directory, and they need to track thousands of sites against every single search term. To assist the users in finding related websites at the top of the Search Engine Research Pages, the search algorithms evaluate the originality, uniqueness, and relevance of a specific web page. So, if you want to see your business among the top search results, you need to write an SEO-friendly description for your product page.

 

 

Things You Can Do to Write SEO-friendly Product Descriptions

Next, if you don’t know how to write SEO-friendly and readable product descriptions, let’s follow the below guidelines to take a precise start.

 

1. Highlight Key Features to Grab Attention

Well, eCommerce sites usually face tough competition. That’s why business owners are required to add exciting new features to stay ahead of the competition and stand uniquely. So, you should also highlight enhanced functionalities for your consumers. That’s why don’t forget to incorporate the crucial selling points of your product within your product description. To grab more attention, you can exhibit them in a list within the description.

 

2. Get Product Understanding to Include Necessary Selling Points

To discuss the features that a user is passionately looking for, you should convey a comprehensive understanding of your product. For that, being a writer, you should know the purpose of the development of a product. You are also required to know the pain points of your target audiences.

An SEO-friendly product description needs to include complete product understanding. Without knowing about a product, one can only write a simple introduction, and this will skip the unique selling points.

 

3. Define your Target Audience to Achieve Your Business Goals

Next, every product has its target audience, but it depends on a writer how quickly he recognizes them and targets them. You should define people who may show interest in your products.

When you know the people you are required to serve, you will write a better description of your product. Even you can craft a buyer persona and refer to it whenever you want a reference point while writing a description. For that, you need to evaluate the general behavior of your target audience and pluck out their pain points.

 

4. Optimize Descriptions of Your Products for Search Intent

Today, to meet the user’s search intent, it’s important to incorporate keywords relevancy, despite just writing the description blindly including irrelevant and popular keywords.

The only reason why an internet user looks for certain information online is search intent. There are four sorts of keywords that are search-intent-based, namely Informational, Transactional, Navigational, and Commercial Investigation.

You can pick such keywords and integrate them with your product descriptions as the tags.

 

5. Use Simple Language to Increase Readability of Product Description

For a product description, the choice of words is important and it may also depend on your target audience. Every individual has a unique vocabulary. When it comes to a common user’s readability, you should write in plain and simple language.

For the description of a product, users don’t like to read words that are not familiar. So, it’s better to keep your description simple.

 

6. Be Informative to Come on Top Research of Search Engines

The search engines try to be informative, not descriptive. So, you need to make your product page more informative by including potential benefits. Avoid praising a product, again and again, using phrases, like “most-demanding”, best-selling” and more. This will not do anything well, but will in turn harm your brand.

An SEO-friendly description of a product describes the core benefits and features, taking along the practical usage of a service and product. Search engines are targeted toward offering value, despite ranking the keywords included in the descriptions.

 

7. Write Unique Copy as Search Engines Look for Original Writeups Only

In SEO, the uniqueness of a product page is an important element. Lately, many marketers used to just copy product descriptions of their competitors and make the important changes to make them unique. At that time, the search algorithms were not smart enough to examine this meaningless rephrasing and spinning. But, today it’s not like that.

The search engines give preference to the original product descriptions only. You are allowed to take inspiration from the products that are available in the market, but you need to emerge with a description also that’s entirely new and unique.

 

8. Add Keywords Strategically by Avoiding Unnecessary Keyword Stuffing

Using worthless keywords will harm your ranking. The search engines are expected to scan the whole paragraph and then judge its meaningfulness. If you try to include keywords more often, like 2-3 times or more in a document of 200-300 words, then your page will be at risk. SERP can remove your page from the top rankings for keyword stuffing.

 

9. Be Realistic to Gain Trust of Your Target Audience

Well, there’s no need to emphasize the importance of your product. After deep research, many online consumers reach your landing page, targeting your activities that determine the level of quality you deliver. They may usually look for recommendations about your offerings from distinct platforms and web communities. So, be sure while you claim your store products to be trustworthy, highly demanding, and the best in town.

Moreover, if you are a newbie, don’t claim you are an industry leader. It’s not right, also, your target audience will find it tough to trust your brand.

 

10. Use Writing Tools to Write Reliable, SEO-Check, & Proofread Description

Small mistakes, like missing letters or spelling errors, can seriously hurt your SEO ranking. To avoid this, you should use some writing tools for formatting and proofreading, like Grammarly and Hemmingway.

Well, the situation may also be like you may not be an expert at writing product descriptions and sales pitches. So, here you may assign this job to reliable editors and copywriters.

Post completing the description part and before you publish your content, you should go for an SEO check. Websites like, Supreme Dissertations, will help you format and edit product descriptions for attaining a higher ranking.

Well, it may be tough to manage various product descriptions all across various store pages and categories. So, for this, you may try local file management and desktop apps, like Evernote.

Although, content writers are always the best option, do not miss out on the money and time savings you can get by using AI-based product description generators like Adzis.

 

11. Use Storytelling for Describing Your Products

A powerful approach in marketing is storytelling. Using it in your content will make it 22-times more memorable as it crafts an emotional link between your customer and you.

 

12. Add Schema Markups to Make Description Appear on Top Google Searches

Now, we will talk about how to make your product appear among the top searches of Google search results. One of the best ways to achieve this is to optimize the description of your product for rich snippets.

Well, we would like to let you know that rich snippet are some pieces of code that Google utilizes to crawl your product page.

• One option for such is Product Reviews, it usually appears in the product preview in the search results. It will help customers in making the right buying decision.
• Also, you can try adding the Product Price Schema Markup to your product page. This will help users to compare the products and emerge with a better deal.
• One more Schema Markup is there that will let users know whether your product is in stock or not.

So, by including these details with your product description, you can make the description more optimized and increase your chances to achieve a higher rank on Google.

To Conclude

So, we would like to wrap up now. Great product descriptions are arguably one of the most important factors determining an e-commerce site’s success. A good product description shouldn’t only list your product’s key features, but should engage your potential buyers by communicating the benefits they’ll get from your product and or how this product can solve their problem. If you can incorporate an interesting story, even better since it can make your product description much more powerful. So, follow the aforementioned tips as your business expands, and trust us, you will soon catch up with the top position in the global eCommerce market.

 

Writing good product descriptions alone does not increase sales or revenue. It should be optimized in a way that your potential customers can easily find them.

Using AdZis product description generator, you can easily generate quality product description that ranks on the search engine. All you need to do is send us your product specifications and let our app create optimized and exclusive product descriptions for you.

 

Try

SEO plays an important role, in not only growing organic traffic but also in conversions and overall sales. Optimized product descriptions ease online shopping and make it more enjoyable, as such descriptions offer all the necessary details for an informed buying decision. If you’re an eCommerce retailer and if you wanna write good product descriptions, then Adzis is the right call for you. We bring you the quick fix with our Product Description Generator. It can transform raw product specifications into optimized SEO-friendly product descriptions. We can generate thousands of product descriptions in no time. You can check our site for more details: https://app.adzis.com