For any online store, increasing the organic traffic flow is the most important task. But even after knowing that SEO can lead to higher ROI through eCommerce marketing, online stores neglect search engines. Instead of focusing on organic traffic generation, most online stores rely on paid ads and social media.
We are not saying that stores must not invest in paid ads and put consistent effort into social media. However, it requires a continuous stream of income. But SEO requires upfront effort. It means after you succeed in ranking your online stores on Google or Bing search, your sales increase on autopilot without any recurring expense.
However, it is far from being simple as it sounds; you have to put dedicated effort into achieving organic ranking. But first, let’s understand what’s organic traffic and the ways organic stores can boost it.
So, What’s Organic Traffic?
Organic traffic means getting traffic to your website or online store through unpaid or organic search results. It doesn’t require search engine marketing on Google or Bing. When the audience search with a specific keyword and your website comes top of the search results, it means your website has ranked organically.
Research shows that the first-ranked page receives around 30% of organic footfall because of the SEO. The second-ranked page gets around 17% of the organic traffic, while 12% of organic traffic goes to the third-ranked page. That’s why every online store pushes to have top ranks of search results.
Ways Online Stores Can Increase Organic Traffic
First, you must know that search engines focus on two things- content and links. If you follow the following aspects for your online store, it will start to generate organic traffic for your brand:
Strengthen SEO For Organic Traffic
SEO is the most important driver for organic traffic to your website. Many things are connected to eCommerce SEO:
● Optimizing the images for SEO
● Optimizing meta descriptions and titles
● Structure data for making it understandable for the search engines
● Use the right keywords at the correct density. For example, use custom eCommerce development 4-5 times in an article of 100-1200 words on the keyword-related topic.
Invest In Good Quality Content
Search engines are there in the first place to provide useful information to users. In most cases, search engines prioritize pages that usually present the best answers to a particular query. So, when you have an online store, you must try to answer your audience’s questions about your service or product.
You can get an idea about your content from anywhere. Quora offers good questions for you to answer in your niche. Also, the internal customer service data of your online store can be a great source of questions. When you have in-depth content, it will help in getting the attention of search engines.
The survey shows that the average content length of almost all the first-page results on search engines is 1,890 words. It will be wise to invest in custom eCommerce development to make the services personalized.
Include Detailed Product Descriptions
When your products have detailed product descriptions, it organically increases the traffic flow to your products. But you must take care of few essentials while writing product descriptions. Every product description in your online store must include the right keywords.
Don’t forget to incorporate all benefits and features of the products attractively. Of course, you have to include keywords for increased organic traffic, but write compelling descriptions. After all, you want to influence human buyers and not the search engine bots. You have to decide the product description length based on the product’s features and the buyer’s awareness.
If you are serving a product that offers many features and has low buyer awareness, it will require detailed content. Unique and high-quality product descriptions can easily get you favorable rankings via a search engine algorithm. Right keywords will help in the ranking.
Create Unique Blog
Do you have a blog? If you don’t, then the first thing to do is create one. Companies that publish 15 or more blogs per month get at least 5 times more traffic than those who don’t post blogs. Those who at least increase 1-2 blog posts per month to 9-15 blog posts per month get double leads.
If you want to post relevant content on your niche, then blogs are excellent to do continuously. Social media contents are for posting on social media accounts, but you can host your blog posts on your personal website. It creates the potential of driving organic traffic.
When it comes to organic traffic, the more your website page count is, the better. And there come blogs to increase your web page number excellently. One blog post means one web page for your service. Your goal must be to answer the probable questions of your niche audience.
Blog posts boost the potential of organic traffic reach. Now, when you combine it with custom eCommerce development, it demonstrates brand leadership in your product/service category. Blogs speak how much you connect with your audience’s problems and show the ways to solve such problems.
Increase Landing Pages Number
When you focus on increasing your website’s landing pages, it increases website visits and boosts sales. Companies who increase the landing page number from 10 to 15 may see 55% more leads on their website.
Landing pages help you add more targeted content than the standard product pages. So, it is a great opportunity to put the contents around a category or a product itself. Also, you can create various landing pages with specific offers. Of course, add a clear call-to-action button.
Target Long-tail Keywords
In comparison to short keywords, long-tail keywords are more specific and longer. But what’s a long-tail keyword? “Buy an Iron Man T-shirt” is a long-tail keyword instead of “buy a t-shirt”. In case these keywords are appropriately implemented into your blog posts, it can seriously increase organic traffic.
Long-tail keywords may not generate high traffic, but they will get you high-quality traffic. When users look for specific things, they use long-tail keywords. If your site can answer the queries, you will have a better chance of sales. For custom eCommerce development, you can hire a professional team to look after your eCommerce requirement.
Create Wonderful Site Architecture
For eCommerce SEO, site architecture plays an important role. Site architecture means setting up the right navigation towards the most relevant content of your website. One of the tips for better site architecture is reduced clicks to find out about relevant content.
The rule of improved site architecture is, it shouldn’t take over three clicks to get into a website. It will ensure that the product, as well as the category page, may get higher traffic. The website home page must include all the important category page links along with the best product segment.
Develop Concrete Link-building Strategy
Backlinks play a significant role for search engine ranking, especially if it comes from high authority websites. But link building is tougher than it seems. Over 40% of big companies find that link-building is the most difficult of SEO. You can get backlinks in various ways.
Partnering with respected influencers of your industry and asking them to include a link to your site on their website is a wise idea. By following your competitors, you can understand their link-building strategy. If you figure out from where they get the links, you will have a better idea about the link-building strategy.
Data from various industries shows that at least 16% of organic traffic generates potential leads. The number is 11% when it comes to retail and eCommerce sites. You can set your organic traffic targets for your organic stores and websites. It will take some time to build organic traffic but you will have a respectable ranking when you achieve it.
AdZis have seen how important SEO friendly content is for driving traffic to your online store. But with various other factors like marketing, production and management to focus on, it is not practical to spend a lot of time and money on content and its ranking.
But AdZis tell you that with just a click you can create content for all your needs and with attention to SEO at comparatively low cost.
Hermit Chawla is an MD at AIS Technolabs which is a Web/App design and Development Company, helping global businesses to grow by Global Clients. He loves to share his thoughts on Web & App Development, Clone App Development and Game Development.