In recent years, we have seen a sudden boost in online stores and businesses. As a result of which more and more people are now interested in opening their store in different sites like Shopify. However, as they lack experience, they have no idea which theme to choose.
Choosing a good theme is like marketing itself, and it can help you to gain the attention of customers, thus increasing your sales. Now I am sure you all have got an idea as to how important it is to choose a perfect theme for a Shopify store.
Therefore, in this article, we will give you a few tips which can help you in choosing the perfect theme for your Shopify store.
Things to Consider for Choosing the Perfect Theme for your Shopify Store
Choosing a good and relevant theme for your store is very important as it is a critical step for gaining customers’ attention. However, most people have no idea about it. Therefore, in this section, we will explain a few things which you should consider for choosing a perfect theme for your Shopify store.
Before Picking a Theme:
There are certain things you should be doing even before choosing a theme for your Shopify store. Creating an online store is a difficult task, and it requires a lot of expertise and thinking. You can start your store with the Shopify default theme. Moreover, there is also a customization option.
For first-timers, the better option is to use a default theme. It will give you some ground to understand the features of different themes and how to use them well. Moreover, it is better to use these themes as a testing playground.
Most importantly, ask yourself about your brand features, how you are going to display products, what kind of experience you want to provide, and lastly whether you want a free theme or a paid one. Finding an answer to this question will ease the whole process for you.
Enter the Shopify Theme Store:
You can find more than a hundred themes in the Shopify theme store. Start your search from there and narrow down your options based on the type of store. Read the full description of the particular theme to know whether it matches your brand or not.
Besides, I also read about the developers of the theme. Whether they can provide support or not and also read reviews regarding a particular theme. And finally, before finalizing a theme, view its demo to have a clear idea.
Think about Aesthetics:
One of the most important things while selecting a Shopify theme is to set aside your personal likes and dislikes. You are not choosing something for your own use. Therefore, think in terms of your brand and what your customer likes.
Don’t go for something flashy with the high-class feature if you have a handicraft paper business. The crux of the story is to choose what fits your brand perfectly and can gain customers’ attention.
Try to use engaging GIFs and special effects to increase the attention span of your customers.
Analyze your Content:
Your customers will definitely go through the content on your page. Therefore, when planning a website carefully, think about the amount of content, images, and videos you want to display. So, you should make sure that your theme is matching with all these factors.
Whether you can use a fancy font or not or there is enough space or not for content, you must think about these things in detail. Write all the main features of your products and then choose a theme that is in correlation with those features and supports them.
Matches your Brand:
One of the biggest mistakes people make is to choose a theme that doesn’t fit well with their brands. Keep in mind that your theme has a strong impact on the buying decision of your customers because customers judge an online store from its theme.
Thus, every element of your theme matters. Therefore, choose a theme that can visualize your branding. So, you must consider the appearance of your logo on the page, your brand color palette, signage, and its letterhead. Another essential point to consider is your shop categories.
Choose a Mobile-Friendly Theme:
This one is the most critical factor; however, unfortunately, many people don’t give it much importance. When finding a perfect theme for your Shopify store is paying attention to its mobile view.
Nowadays, everyone has an android phone. Therefore, most of the traffic is coming from mobile. Thus when you pick a theme, never ignore its mobile view and have a look at its mobile experience. In short, use a mobile optimization theme. When your Shopify store has a mobile-friendly theme, it provides a better experience for the customers.
Never ignore both mobiles as well as a desktop view of your web page.
Look For Lightweight Shopify Theme:
Sometimes armature people make the mistake of choosing a theme that has too many elements. Avoid this type of Shopify template. Because although some customers might like this kind of theme, it can reduce the overall speed of your page and can create obstacles.
Less is always better than more; therefore, a preferable theme is the light one. The purpose of your store is to make more sales. Therefore, your theme should appeal to the customer and make their user experience good. Choose a theme that can make customers’ experience quick and easy without much distortion.
Think about Your Resource
To engage customer’s use of a dynamic and visual theme is in trend. However, you must not forget about your resources and how much you can invest in a theme. If you are new to this business, it is always better not to spend too much on a theme.
Moreover, a simple theme is way better than a flashy one. Instead of using a theme with flashy banners, go for the one that can put the focal point on your products. In this way, you can emphasize your products and can attract customers.
The theme is the soul of an online store, which largely affects its sales. Therefore, when deciding a theme for your Shopify store, it should be lightweight, mobile-friendly, aesthetic, match the content, and budget-friendly.
My name is Dave Wilson and I am the Marketing Head at Deputy. We here at Debutify help you to build a high converting Shopify store in minutes, not hours, without any technical knowledge at all.