Although SEO is pretty straightforward when it comes to blogging, when it comes to e-commerce and optimizing your website store it’s a new thing altogether. Apart from the category and the product pages to think about, you have the added pressure of making sales. Here are a few tips to skyrocket your eCommerce SEO.
While there are hundreds of marketing techniques that an Ecommerce business can rely on, SEO is still the channel that drives the best results. But why this is because it drives a sustainable flow of traffic if you do it right the first time using the best devices and tools. Some bit of upfront SEO pays a lot of dividends in the long run. Read through to learn about the top tips to skyrocket your eCommerce SEO.
1. Make Sure Your Product Descriptions Are Unique
In addition to Meta descriptions, you need to ensure that your product descriptions are unique. After Google released its Panda algorithm which concentrated on high-quality content, unique content is a priority. The goal of this was to penalize any duplicate content that was scrapped from other sites.
One of the first steps to improve your e-commerce SEO is to identify any product on your pages that have duplicate content. This applies especially if you have pages that contain the same description as products provided by manufacturers or competitors. Once you locate duplicate content make sure you rewrite it from scratch. For instance, if you are dealing in high-end laptops under $600 ensure that you describe them in a unique way
2. Always Choose the Right Keywords
One of the most important SEO tactics for e-commerce businesses is optimizing the keywords. You, therefore, need to research high volume searches for exact product-based keywords and make sure that your website pages are targeting those keywords.
When carrying out your keyword research, optimize your website first for the keywords that are related to the types of products that you are dealing with. Next, focus on the keywords that will establish your brand as an authority in your industry.
3. Embrace Schematic Markup
Schematic makeup is perhaps one of the most effective tools for Ecommerce SEO. These little snippets of code will help improve your results by placing price tags and star ratings directly in the search engines. While this is not a direct ranking factor, they provide context to users hence can boost your click-through rates.
According to research done by Search Engine Land structured markup appears in over 36 percent of the search results. Implementing this on your site, therefore, means adding code to your page template. When properly done it will enable Google to provide a more effective search that can increase your click-through rate.
4. Write For the Buyers
If you are looking to improve your search engine ranking, you need to optimize your product description, internal link structure, and landing pages. This means that the content that you write should strongly reflect the user’s intent. You can only achieve this kind of optimization by carrying out a thorough analysis of your site.
Regardless of how lovely your blog writing is, how pretty your homepage is or how active you are in the social media platform people won’t buy your product without checking your product page. From header tags to title tags and copy blocks there should be enough information for the readers to digest so they can know what you are selling and what makes your products different from your competitors’.
5. Focus on Speed
Since speed has always been one of the most important factors in Google’s mobile search results you need to prioritize it. Apart from impacting your Ecommerce SEO, speed has an overall effect on the user’s experience. Just an average decrease in your site’s speed by one second can increase your bounce rate by 8% and reduce your conversation rate by 3.5%.
According to Google, a page should load within 4 seconds. This means the faster your website becomes the better your Ecommerce SEO will perform. Start by monitoring the load time, bounce rate and time on your site so you can understand the health of your website.
6. Create Shareworthy Content
One of the toughest things is to master the balance of SEO and blog content. You might want to write about how good your products are but if you don’t format this in a way that’s easy for people to read, you won’t see any results. Besides, the basic e-commerce SEO best practices require that you write content that can rank for valuable product-related terms.
7. Get Natural Links
Having another website link to your e-commerce site is a very important thing to do. However, while doing this steer clear from buying links since you can easily get banned from Google.
The best thing to do is to create a unique and memorable experience that people will want to tell others about. You can also get backlinks and create a website that you can get natural links from. The idea is to be unique in every way.
8. Drive Social Signals
Social media interactions can greatly help you to increase visibility, drive branded search, and help you to develop a community of active fans online. Although there is no direct relationship between Ecommerce SEO and social media, social media can act as one of the best traffic drivers for your e-commerce site.
Social media will also provide you with the chance to interact with your potential customers. Twitter, Facebook, and Instagram can function as powerful traffic drivers. The most successful e-commerce companies are the ones that genuinely connect and interact with the customers while providing them with real value.
9. Know Your Target Market
By understanding your target market you’ll know the kind of content that you need to publish. Make sure you know your audiences’ details such as their age, occupations, and interests. This way, you can create a tailored blog or content towards their needs. They are also likely to share the content that they know relates to them. This will, in turn, boost your social shares and place your Ecommerce site on a good place in the search engines.
There are several reasons why you need to optimize your e-commerce website for search engines. When you do this well, you’ll certainly see increased traffic which will result in more conversions and more visitors. However, you should not forget that this requires dedication, time and patience.
Jeff Finder is a Digital Nomad who travels around the world and blog about technology, gadgets and specifical laptops at Laptopcut.com. He’s also an international speaker and love to persuade youth to find their voice online and make it count.
Please feel free to add your points, views, thoughts, and suggestions about the article in the comments below. At the same time, you can also let us know what you think about these tips to skyrocket eCommerce SEO for your online store.