SEO stands for Search Engine Optimization (Keyword Optimization) and is a foundational part when it comes to attracting visitors to your site. A purchase often begins with a search on Google and today we are looking for information everywhere. Waiting for the bus or on the move from one meeting to the next. Making it easy for your visitors to quickly find the right solution is therefore crucial. A famous SEO quote is
”The best place to hide a dead body is page two of Google”
because you always want to strive towards being featured on the first page of Google. The reason is that 99% of all clicks occur on Google’s first page. Crazy, right?
In this article, you’ll, therefore, learn 8 powerful SEO tips for ranking on page one of Google. Search optimization with good content. So, how do you get high rankings in Google’s search results? It’s not easy to keep track of exactly how Google’s search results are determined because their ranking factors change constantly.
The goal is that the search engine should not be fooled without raising the results that are actually most relevant to the visitor. Therefore, your goal should not be to overestimate Google, without creating interesting, relevant content with well-chosen keywords in the right places.
8 Tips For Better Visibility In Google
1. Keywords – What keywords do you want to rank for, and what keywords is your business associated with?
Decide on a few keywords and shape your website accordingly. Use the words in headings (H1), intermediate header (H2), page titles, and links. But keep in mind that excessive use of keywords in texts can be punished as it might indicate attempts of keyword stuffing in Google’s eyes. Additionally, avoid keyword stuffing because it makes the text stubborn and difficult to read.
2. Publish good content again
A website with relevant and quality content is ranked higher than the opposite. Google’s number one goal is to present the most relevant and high-quality search results to its users, and if you can create high-quality content, Google will reward you. Keep your audience in mind when writing texts to the web and focus on giving them what they want.
Interesting content provides a faithful readership and if you write primarily for your readers, not for a search engine, you’ll ultimately start ranking well too. If your blog or webpage is loading too slowly – change web hosting and/or remove unnecessary plugins.
3. Put the focus on H1 and H2 tags
To know what topic you are writing about, Google looks primarily at the post title, H1 (largest heading), H2 (sub-title), and the name of the URL (address). Make sure these are unique and preferably contain one or more keywords.
4. Search optimize your pictures
Optimize the images on your site using a clear file name and a so-called “alt attribute”. This describes what is in the image in words, which is also snapped up by Google. However, text directly in images does not work for search optimization purposes.
5. Try to get others to link to you
Google notices how many websites link to your webpage. If well-visited sites point to your page, it climbs in the search engines. Links are an indication of popularity and authority, and if you have a lot of links pointing to your site, Google sees your site as more authoritative.
6. Have a look at the meta tags
Make sure your meta tags, page titles, and descriptions are relevant and are within the allowed frames. If you do not know how to check or change the meta tag, talk to the person responsible for the site or any other expert. A popular plugin to use is Yoast SEO.
For example, use Google Analytics to read statistics and analyze your website traffic and visitors. Visitor behavior can give you answers to what works and not. Maybe you need to change something? If you never analyze, measure, and evaluate, you’ll never know.
8. Give it time and care
Last but not least, be patient and take care of your website. The longer a website has been up and maintained, the more it is liked by the search engines.
Title – One of the most important when it comes to SEO is having a good title on the website or the bottom. For example, if you sell fruit baskets, the title of the website should be “Buy Fruit Baskets for Business – Your company”. The title accounts for a great deal of search optimization and should be as relevant as possible for the content on the website. This also applies to all subpages found on website Headlines.
Content – Good content in the form of headlines is a must. Please split your text up into different sections to make it easy to read. Each page should have an H1 title (always only one per page) and several H2 and H3. A really good website has relevant and good text, with a focus not only on selling but also on a well-written and information-rich text that provides value.
URL – A clean and short URL. Have you ever come to a website and you see, for example, this in the URL: ”yourwebsite.com?p=2362”? It’s a bad URL structure. A good structure includes the keywords of the things your page is about, for example, yourwebsite.com/fruiy. Having a good URL structure is very important when it comes to search engine optimization.
Jens is the editor-in-chief and co-founder of Veloce International marketing blog and the influencer marketing directory Veloce Network. He is a social media and marketing nut, sharing his passion for online marketing and business in his articles.