As straightforward as it may sound, driving traffic to your eCommerce store is quite easy regardless of what kinds of CMS you leverage for your online store. To catapult your online store into a success, all you have to do is prepare a detailed and organized digital marketing strategy. There are multiple reasons why optimizing for traffic is an important aspect of many website maintenance services.
In this piece, we’re going to explain how you can drive more organic traffic to your eCommerce store without buying ads.
So, let’s begin.
How to drive more E-Commerce store traffic without buying Ads?
1. Have An Active Online Presence On Social Media
Social media is fast, and to your surprise, it is highly effective. Especially when it comes to creating awareness. Thanks to the increasing use of mobile devices, social media has become a cost-effective means of spreading the word.
In order to generate some serious traffic on your eCommerce store, you need to work to build up brand awareness about your product. This will eventually create excitement among the audience about your product, and they’ll eventually land on your store to make a purchase.
The best way of posting the right content on social media starts with a competitor analysis. Have a deep understanding of what your competitors and bloggers are posting on their feeds. Try to find the areas of improvement in their content and post your accordingly. People are always looking for better alternatives. Therefore, if you have something better to offer, you’re definitely going to pull more audience.
As for which social media platform to choose, there are multiple options, including Facebook, Instagram, Twitter, Pinterest, etc. However, it would be best to choose the platform where a significant rate of your audience resides.
Note that social media presence grows up slowly. However, once you’ve established yourself, it’ll become central for people to ask questions and engage more with your products.
2. Focus More On The SEO
SEO is a way to go for gaining more traffic to your eCommerce store. Especially if you’ve got a newly opened eCommerce store and you’re low on budget, SEO could present itself as the most effective and highly cost-efficient solution. If your store doesn’t appear on the first page of Google search results, then it’s just like it is non-existent on the web. This is because most users do not scroll past the first page of Google search results.
An average performs at least 3-4 searches on Google in a day – which means if you’re visible to your audience on Google SERPs, your site is most likely to get a humungous sum of traffic. Note that even though SEO is quite effective at its job, you need to have a deep understanding of SEO best practices. Here’s are some quick tips for your better understanding of SEO best practices.
Optimize Your Domain Name
Your domain appears in the address bar with your URL. Your domain name is what your audience will use to remember your store. Therefore, it is important to set a domain name that is both short and easier to remember. This is not just good for getting more traffic but also for retaining your existing audience.
Get More Authority Links
By authority links, we mean the links from websites that Google considers credible sources. Since these websites usually have a massive audience, getting your blogs or site pages linked with them can help you attract a significant audience rate for your store.
Here are some ways of getting authority links for your website.
• Perhaps most people won’t agree with this but asking for a link from credible websites is a great approach for getting authority links. While it is still not the best way to get links from authority sites as they mostly ignore such emails, focusing on this method can get you a few great links from time to time.
• The most effective way of getting authority links is by offering timely, unique, and valuable content. This is because offering unique and in-depth content would cast you out as a credible source yourself and an industry expert itself – significantly helping in getting authority links.
• You may not get any authority links initially if your store is a new one. However, Try and look for websites that these authority sites link to. If you find any website with good potential, try to reach out to them and implement the technique mentioned above. Even though it is not quite as beneficial as getting links from authority sites themselves, but it is still a great solution as you’ll redirect a portion of their traffic through a long route.
3. Do More Guest Blogging And Accept Guest Contributions For Your Blog As Well
Guest blogging opens up more resources of readership for your blog. When you let other bloggers write in your blog, you technically add more content you do not have to write. This saves up a lot of time that you can spend doing other productive tasks and managing your online store.
Moreover, if you also focus on making guest contributions on websites that target the same audience as you. You’ll technically get backlinks from them – which will redirect their traffic to your store as well.
4. Make Smart Use Of Keywords
Keywords are the heart and soul of SEO. Therefore, making clever use of keywords can do wonders for your store. It is worth noting if you can leverage these keywords with the right searcher’s intent in your blogs, the traffic to your eCommerce store would skyrocket in no time.
Think of all the phrases and words that your audience can use to search for your niche products. You can all use SEO tools like Ahrefs for this purpose. Use these phrases and words in your content where they look relevant and satisfy the searcher’s intent. It is also quite important to be careful about how many times you’re using the keywords in your content as stuffing would cause trouble. The ideal density for keywords is 1%. Moreover, try and incorporate these keywords in the title, headings, and meta of your page content.
There you go, now you know how to attract more traffic to your eCommerce store without purchasing ads. If you leverage these tips effectively, your online store will skyrocket in no time.
Before we end up, you should also know that attracting traffic is not the sole approach to making an online store a success. You must also work on several other factors, such as your store’s pricing strategy and branding.
Frank Borg is a Content and Inbound Marketing Specialist, Currently working for an online firm Wppals which provides web services.
He specializes in search engine marketing and online reputation management, having managed online marketing campaigns for clients from large enterprises to small businesses.