With the rapid increase in technology, tech-savvy consumers are also growing. Entrepreneurs are focusing more on establishing an online business through which they can serve their target customers easily and more swiftly. For this purpose, the first step is to have website for the business because only then customers will get to know about the business, offered products, features, and pricing of the products, and many more such things.
Just like a physical retail store whose product display and variety attract the customers to enter the store and buy the product. In a similar way, visually appealing websites attract consumers to visit and buy the product they desire. To build tempting websites, a reliable platform embedded with the latest technologies is necessary.
WordPress and Magento are the two most known and trusted platforms for eCommerce website development. Both the platforms are in the market for more than 10 years and their features and technology keep on upgrading according to the latest trends. Both platforms are customizable and handy in use.
To give you more clarity about the platforms, let’s first discuss both the platforms and their benefits one by one.
WordPress
WordPress is a free and open-source Content Management System (CMS). It is written in PHP that uses the MySQL database. WordPress is a versatile platform through which personal blogs, business websites, heavy governmental websites, etc. can be easily created. No special knowledge of coding and programming is required to build a website on this platform.
According to research, WordPress powers over 60 million websites, or 36% of all websites on the internet, and over 60% of all websites whose content management systems are known. WordPress is used by the top news, music, and fortune 500 companies like BBC news, CNC, Spotify, Air BNB, Pioneer Women, Sony Music, etc.
Do you still have a doubt in mind about choosing WordPress? Let’s clear those doubts by discussing the benefits of WordPress as a website-building platform.
Benefits of choosing WordPress
Simplicity and free of cost
WordPress does not require any special knowledge of coding. The actual WordPress software WordPress.org is free to download and use. The user needs to pay for a domain name and web hosting.
Flexibility
Using the WordPress platform users can create any kind of website like business, eCommerce (using wooCommerce), personal blogs, online magazines, heavy governmental websites, etc.
Customizable
The look of the website can be completely changed with one click. WordPress is embedded with thousands of themes with the help of which the entrepreneur can have their own unique website.
Open-source platform
Hundreds of developers and users contribute to making it better software. It is open-source software licensed under the General Public Licence (GNU), which means it is not owned by a single person or entity.
Added plugins and themes
Over 55,000+ plugins are available on the WordPress platform which gives users the freedom to choose. These plugins and themes keep on updating from time to time which makes your website enchanting.
Magento
Magento is an open-source e-commerce website development platform written in PHP. The architecture of the Magento platform is very flexible and user friendly which has easy options for automatic and quick updates.
According to the research, more than half of all websites use a CMS. Among these sites, Magento in 2020 has a market share of 1.4%. Topmost automobiles, retail companies, and other sectors use Magento for their company’s website development. Some names are Landrover, Nike, Nestle Nespresso, Sigma beauty, Vizio, Liverpool, Ford, etc.
Still not sure about your decision? Let’s discuss the benefits of the Magento platform for your website.
Benefits of Magento
Highly customizable
Every entrepreneur wants their website to look unique. Magento provides various options through which the website can be customized and look visually attractive.
Responsive mobile design
Magento website development -the community and the enterprise are incorporated with HTML 5 to enhance the mobile shopping experience.
High page loading speed
Customers abandon the pages which load very slowly. The websites built with the Magento platform have a high loading speed hence resulting in a better google ranking.
Seo-friendly
It is an SEO friendly platform that includes Meta tags, Meta descriptions, search-friendly URLs, etc. It also has analytics for tracking web visitors.
Third-party integration
The modification can be easily done without any restrictions. The addition of third-party apps like Google Pay, Paytm, PhonePay, and Google Analytics can be easily integrated with this platform.
Similarities between WordPress and Magento
Business goal
Whether to choose WordPress or Magento significantly depends on your business goals. If your goal is content management and digital marketing, then WordPress is the right platform for you. If your goal is an online sale and building business then Magento is the right choice for your business. Adding plugins and themes to both platforms can be used effectively for other purposes.
Themes and design customization
Both the platforms have themes and designs through which you can customize your website according to your need and business. Both platforms have readymade themes that are easy to install and do not require any special coding knowledge. On the other hand, many custom themes are unique and require specialized knowledge.
Security
Both eCommerce platforms are highly secured and reliable. Both platforms roll out their software update from time to time. It’s the duty of the owner to keep a check and update it from time to time to secure it from hackers. WordPress and Magento both have multiple ranges of plugins and extensions through which the website can be protected. The security of a website also depends upon its hosting provider.
Help and support
Both the platforms are in the market for quite a long time and have a huge community of users and developers. Both the platforms have community support forums like WordPress support and Magento forums where you can search through thousands of posts. Both platforms are popular, if you face any query you can search on Quora and Reddit to find the answer to your query.
Combining WordPress and Magento
The decision of choosing the right platform depends upon the goals and objectives of your business. Both platforms have their own pros and cons. WordPress is more suitable for content management whereas Magento is more suitable for online sales.
But both the platforms have embedded plugins and themes through which they can be made suitable for powerful and top-notch eCommerce web development. WordPress needs Plugins to support eCommerce on the other hand Magneto needs a plugin to support blogging. Both the platforms are best and capable in their own way.
WordPress website development does not require special knowledge of coding but to install added plugins and to build a visually attractive website with an interactive User Interface (UI) a professional web development company is required. Magento website development requires expertise and knowledge in developing a website as coding is required in this platform. Hence, choose the platform according to your business needs and goals.
Author’s Bio:
Emily White is a senior eCommerce developer with great knowledge in developing eCommerce websites. She has been working at CSSChopper which is a reputed and well-established eCommerce website development company. Emily is also fond of writing and sharing quality blogs and articles. She likes knowledge sharing with others.