WordPress has captured the market share by more than 34.1%, which is huge. More than 1.5 million e-commerce websites are built using WordPress and so there are so many amazing things that you can do in your online store if it is built on WordPress.
When I say amazing things, it means the different and unique ways to generate more sales, what platforms other than WordPress mainly can’t do. The ways that big reputed websites like Amazon, Flipkart, and some other e-commerce sites are doing and taking 100% benefit of it without even sharing knowledge.
But “NO WORRIES”. I will show you the exact amazing ways that they are doing. Let’s start here.
1. Bundle Products
Amazon and Flipkart have been reaping the benefits of product bundling for ages but we fools haven’t realized it ever. In simple language, it means to group up certain products which are often bought together or used together.
And the next step is to create an offer in this bundle. So that it seems to people a fair deal and this is how they make a purchase. It can be easily understood by the image below:
How to do this?
There are plenty of plugins available but the recommended one is “WooCommerce Product Bundle Choice” developed by Sphere Plugins. The plugin is like PLUG AND PLAY. Just install it, set up general settings and that’s all. General settings mean to create bundles.
2. Customer Satisfaction
Customer satisfaction is the leverage to grow your business. If you are unable to get good customer reviews then probably you can’t expand your business.
“No Marketing can save you if the Product Sucks”
And if the product is good, try taking customer reviews because every buyer buys based on the reviews and if there ain’t any review on certain products then on what basis will they buy?
Simple Question it was. Still, nobody implements but Amazon does. You have to provide good products so you can get other customers on the basis of previous customers’ satisfaction regarding the product.
How to do this?
Recommended plugin to take customer review is “Customer Reviews for WooCommerce”
3. Pay Attention To Packaging
Packaging represents your brand. When it comes to retail stores, the packaging is the way of attraction. But in the case of online stores, packaging is the way of branding and protecting the product inside.
- Make sure you have a logo on the box.
- Make sure you have your name sellotape.
- Make sure it has advertising/offer pamphlets.
In short, pay attention to what other people aren’t paying attention to. It is a growth hacking strategy for doing what others aren’t. Because that is how every company has ever built a successful brand. Obviously there is no recommended plugin here. You have to do branding yourself.
4. Email Marketing
Some people think email marketing is dead. It is not so. Only those people are saying so who aren’t good at copywriting. If the content is written well, a subject line is written well, urgency is created well and all other parameters are taken into consideration properly, then there is no way your email won’t get opened.
How to do this?
The recommended plugin is “Mailchimp”. It helps you to send automatic birthday emails, automatic subscription emails, and many other kinds of automatic emails.
5. Pricing Strategy
Have you noticed so many sellers are now setting their prices as 4999/- instead of round figure 5000/-. It is because they are playing with human psychology. But I recommend to change or update price timely and set it to 4997/- instead of 4999/- and 5000/-. It is more effective than even 4999/-.
How to do this?
The recommended plugin is “Change Prices with Time”. It allows you to change the price of all the products together and also schedule to change the price at a specific time. That’s all. If you follow all the 5 techniques, then you will notice a hike in your sales. If you know more like these, then feel free to share in the comment box. Thank you.
Author Bio:
My name is Kunal Vatwani. I am a digital marketer, who works at Sphere plugins which makes plugins like woo-commerce product bundle. I provide marketing services there. I like to learn new and practical things.
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