Branding and Content Writers – How it Can Help You Establish Yourself in the Market

By:
On:

Branding. That’s for companies, right? Nike and Apple need it. As a writer what have you to do with branding? Your work speaks for you, right? Yes, your published books and your words create a brand for you but that’s organic. To establish yourself as a writer, you need more than that. You need to think about branding yourself consciously and take certain efforts towards it.

Branding and writing – they must go hand in hand

We know, you would still argue that authors like Hemingway or Jeffrey Archer never did any branding for themselves. You are just a content writer. When you would publish your own book, you would give it a thought. That’s wrong, my friend. Whether you write as a content writer or as a blogger, whether you plan to publish your book or have already made your mark in the literary world, you need branding, and the earlier the better.

Every writer must create his own brand. Just like branding helps companies to succeed it would also help you to establish yourself. That’s the simple reason. By branding yourself, you can increase the client base of your content writing business. If you are planning to come out with a book of your non-fiction write-ups, branding would help you to market your book. Even for your published work, branding would definitely make it reach more readers and increase your popularity.

If now you have got interested, we can move ahead and tell you what is branding and how as a writer you can brand yourself.

Branding a writer – it’s how you stand apart

For a writer, branding is necessarily who you are, what you offer to your readers, and how they perceive you. It is also about how you want people to know you. When you think of branding on a personal level, we all have our own brands because we are judged and assessed by the people around us. We have our own image and people expect us to behave in a certain way. However, building our brand consciously can help us to give our work more focus. We can control how our work is perceived by people. It would also become easier for us to get recognized for our work.

How to build your brand – start from scratch

Define your brand – What motivates you to write? What is your philosophy? In which genre you are most comfortable? Answering these questions would help you to discover your philosophy of writing and brand yourself accordingly. It’s not easy to define your brand. You may have to introspect and brainstorm to find what makes you unique. While defining your brand, focus on your strengths, interests, and passion. Yes, you have to mingle your passion with your brand otherwise, you cannot create the vision that a brand requires.

Check out other writers – how is the blog of your favorite writer designed? What do most writers in your genre include in their blogs? Studying a few well-designed blogs would make it clear how to create your blog so that you can establish your brand easily.

You need to focus on things that you love about yourself or your work. Don’t try to make everybody happy. Instead, focusing on your basic skills would help you to reach new heights.

Leave scope for growth – brand yourself in such a way that you can venture into new genres or take up a new type of writings in the future. Create a sort of umbrella that would allow you to diversify your work in the future.

Strengthen your brand – have great content on your blog

Publish content to strengthen your brand – being a writer it is expected that you would have great content on your blog. Apart from text, use images, infographics, and videos to attract your audience. Using quotes from your own writing, sharing your future plans and excerpts from upcoming books would make things interesting.

Include social media – You cannot ignore social media today and it has to be a part of your branding. Use Twitter, Facebook, and other media to reach out to your readers. Integrate your blog with social media to create the maximum impact.

Do you brand yourself? Do you use any other method? Please share it with us.

Introducing AdZis App – An AI-Powered Ecommerce Content Engine That Can Generate Descriptions For Hundreds Of Products In A Blink Of An Eye

A.I. COPYWRITER

KoyelAbout the author – Koyel Majumder – A writer with an eye for perfection. She is a freelance content writer from Mumbai, India with over 6 years of experience in writing web content, blogs, and articles. When she is not writing, she will be reading for ideas that would help her to remain up to date. In short, she lives and dreams words and finds this writer’s world fascinating.

Related Posts

160 Comments

  1. Great writing! You have a flair for informational writing. Your content has impressed me beyond words. I have a lot of admiration for your writing. Thank you for all your valuable input on this topic.

  3. Hi sir,,,thanks for your content,,,recently I have got something new here in your post.
    your tips is really nice..thanks a lot

  5. Your blog is very good and I am very happy with the information given by this and I want to thank you

  6. Very worthy information..Keep on sharing the same.

  12. You have done good information on this article and i feel you have good knowledge on this topic. please write on other topics related to this niche.
    Thanks

  20. Nice Article for branding writers market keep posting other article about seo am waiting your next article thanks for sharing

  21. I enjoyed reading on your topic and insights. Thanks for the useful information.

  25. Hey Koyel, It’s really nice post. I am new to this field and your information is really helpful for beginners like me. Thanks for sharing it. Good work. Keep it up.

  29. Very interesting and most Amazing post and giving details to be help me. Thanks

  30. well yu seems to be right about these basic terms.. nice work

  33. hello sir,
    Thankyou for sharing this information.

  34. Such a nice and informative blog, we all are need these kind of blog thanks.

  36. I would like to thank you for the efforts you have made in writing this article God bless You. You have a bright future ahead.

  49. Great blog! I actually love how it is easy on my eyes as well as the details are well written. I am wondering how I can be notified whenever a new post has been made. I have subscribed to your rss feed which must do the trick! Have a nice day!

  57. I found your article very fantasy. Great sharing this info. You have written very good helpful information about latest subject

  63. I really liked the lists of valuable sites you provided for branding content market. thanks

  65. I am looking for such an informative post for a long time. Thank you for this post. Thank you for sharing your expertise. This post is very helpful. It’s informative too!

  67. The concept is very nice with different level explanation. Thanks a lot for this article.
    Which is an informative post.
    Keep do the such kind of useful articles to increase the knowledge practical issues.

  68. Nice post. Very informative, thanks for sharing with us.

  74. Nice one! thank you so much! Thank you for sharing this post. Your blog posts are more interesting and impressive.

  75. This article was really informative . Thanks for sharing this article. Its really helpful to get knowledge.

    1. Author

      You are welcome. Keep reading and please do share this blog post on your social media timelines. We appreciate your help.

  77. After a long time on your blog. It’s an awesome piece of content. Well written. Thanx for sharing with us, keep postings .

  78. Your choice of topic is incredibly sensible and additionally well written.. Thanks for sharing. I want all of your ideas arincredible! nice job!!!

    1. Thank you. Would love to hear more about how you benefitted out of this article.

  80. Amazing! This is a must seen post for us. Thank you so much for sharing this post. Your posts are really useful and informative for us.

  81. Nice one! thank you so much! Thank you for posting this article. Your article posts are more interesting and impressive.

  83. Very good information. It will be helpful for too many people that are looking for this topic. Keep doing awesome rock blog.

  85. Really Nice Post! Thanks for Sharing this this amazing post its really helpful. Really informative no doublt about it.

  86. I feel really happy to have seen your webpage and look forward to so many more entertaining times reading here. Thanks once more for all the details.

  87. Thanks for one marvelous posting! I enjoyed reading it; you are a great author.I will make sure to bookmark your blog and may come back someday. I want to encourage that you continue your great posts, have a nice weekend!

  89. Thanks for one marvelous posting! I enjoyed reading it; you are a great author.I will make sure to bookmark your blog and may come back someday. I want to encourage that you continue your great post.

  91. Very nice post. It’s awesome and informative. Was searching for this post from many days. really looking forward to read more articles like this from you.

  95. Really Nice Post! Thanks for Sharing this this amazing post its really helpful. Really informative no doublt about it.

  96. Really Nice Post! Thanks for Sharing this this amazing post its really helpful. Really informative no doubt about it.

  97. Very nice post. I simply stumbled upon your blog and wanted to say
    that I’ve really enjoyed browsing your blog posts.

  98. Really Nice Post! Thanks for Sharing this this amazing post its really helpful. Really informative no doubt about it.

  100. Nice one! thank you so much! Thank you for sharing this post. Your blog posts are more interesting and impressive.

  103. I genuinely enjoy reading your articles. Your web page provided us useful information. You have done an outstanding job.

  107. I like the helpful info you provide in your articles. I’ll bookmark your blog and check again here regularly. I am quite certain I’ll learn plenty of new stuff right here! Good luck for the next!

  108. Really Nice Post! Thanks for Sharing this this amazing post its really helpful. Really informative no doubt about it.

  111. Really Nice Post! Thanks for Sharing this this amazing post its really helpful. Really informative no doubt about it.

  122. Positive web page source, where did u come up with the information on this posting? I have read a few of the articles on your website now, and I really like your style. Thanks a million and please keep up the effective work.

  123. I visit your web page. It is really useful and easy to understand. Hope everyone get benefit. Thanks for sharing your Knowledge and experience with us.

    1. Author

      Thank you, John. Please do share our article to your followers if you think that it will also help them brand themselves.

  140. I am very impressed with your post because this post is very beneficial for me and provide a piece of new knowledge to me as well as to others.

  144. Your article is very informative and helpful to me. Thank you for the post it’s really intresting.

  147. I am very impressed with your post because this post is very beneficial for me and provide a piece of new knowledge to me as well as to others.

  150. I would like to thank you for the informative article. I hope you and we will be sharing more ideas and keep writing more like this one.

  151. Truly, this article is really one of the very best in the history of articles. I am an antique ’Article’ collector and I sometimes read some new articles if I find them interesting. And I found this one pretty fascinating and it should go into my collection. Very good work!

Leave a Reply

You have to agree to the comment policy.

15 − six =