Ever since social media marketing has come into the picture, brands and marketers, especially e-commerce brands have been taking advantage of this and are making most of their social media presence.
Out of all the ways of using social media marketing, smart marketers are using social media content by embedding it on their websites.
Yes, embedding social media feeds on the website is one of the most effective strategies that businesses can leverage to significantly improve their marketing game.
Amongst all the social media platforms, Instagram is undeniably one of the most highly leveraged and utilized social media platforms ever.
With a user base of over 500 million daily active users, Instagram started its journey as a photo-sharing platform and has now emerged to become a major marketing platform for e-commerce businesses due to its vibrant presence and tremendous potential to drive more sales.
Taking complete advantage of this, e-commerce brands are embedding Instagram feeds on their online stores to reap maximum benefits.
Confused how? In this post, we are going to shed some light on the biggest reasons why brands are embedding their Instagram feed on their online stores.
Reasons Why Brands Are Embedding Instagram Feed On Their Online Store
To improve the presence of their online store
It is crucial for e-commerce stores to have a captivating overall presence.
Even though we agree that content and other factors are important, an online store with a boring and monotonous look may urge brand users to not pay much attention to it.
Instagram feeds have a strong and stunning presence that is difficult to ignore.
Furthermore, embedding such vibrant content on the store would work wonders to catch the attention of the store visitors and to keep them hooked.
Helps to build a social proof
The massive user base of Instagram creates enormous amounts of content every day.
It is quite common for social media users to create content around particular brands and their products/services.
Moreover, every time a social media user posts a picture, video, or a review while wearing or using products of a brand, they create social proof of the brand! Wondering how?
The content created by the users is termed as User-Generated Content and it is the most authentic and genuine form of content found on the internet.
Such unscripted content is created by brand users as per their will and liking and more than 85% of potential customers go through User-Generated Content while they are in their purchase-related decisions.
Moreover, when you embed this content into your online store, you build proof of your brand and motivate potential customers to purchase your products.
The overall engagement of your users is crucial for brands to have a look into the level of interest of their potential customers. Also, they give you an insight into how likely they are to leverage your products.
Keeping the users engaged in your online store can be quite a challenging task.
User-Generated Content is a highly engaging form of content that does the job of garnering the attention of customers and urges them to explore the online store more.
Moreover, embedding valuable Instagram content on your store can increase the dwell time of your visitors, which would in return lead to an increase in the engagement levels of your users.
Escalate sales & conversions
You bring a sense of authenticity to your brand when you embed Instagram feeds on various marketing touchpoints including online stores. This helps in building brand trust and once you have gained the trust and confidence of your customers, there is a higher chance that they would purchase your products.
Furthermore, gone are the days when customers solely used to rely on promotional ad campaigns to know about a brand and its products.
They look for reliable content before finalizing a brand and there can be no source better than User-Generated content.
This results in more sales and conversions for brands.
This brings us to the end of this post and you are now aware of everything about embedding Instagram feeds on your online store.
E-Commerce brands are continuously looking for ways to improve their marketing efforts and for increasing their sales/conversions.
Amongst all the ongoing marketing trends, we highly recommend you to display your social media content especially Instagram feeds on various marketing platforms including online stores.
We are now highly positive that you must be totally convinced to try out this strategy in your marketing efforts.
Now, that you have all the reasons to showcase vibrant and stunning visuals on your online store, what are you waiting for?
Get going now, all you require is a responsive social media aggregation tool for completing the process and you will be good to go!
I’m Jack Roger and I’m a technical writer. I am passionate about researching meaningful content and also putting it into words, such as innovation, technology, UGC Widgets and digital marketing trends.