Whether you provide a service or sell a product, content marketing is one of the most effective ways to market your brand.
While this is not widely considered as a driving factor behind boosting sales and revenue, a dedicated content marketing strategy can be a big asset for any business.
According to an SEO study, businesses that use an e-commerce content marketing strategy convert at a higher rate than those that do not.
In general, content marketing has the potential to attract traffic and sales to your online store. And, most significantly, it keeps Google pleased, which is excellent for search engine optimization.
You should reassess your position if you don’t have a content plan for your website.
But, what should be your approach to a content marketing strategy?
You must specialize in selling products online, but have no clue on what type of content to create.
Fortunately, our content marketing experts are here at your aid.
In this piece, we will dig into some of the most effective types of content for e-commerce websites.
#1 Latest Trends
In contrast to timeless content, which is supposed to have a long life, timely content makes use of trending events, updates, seasons and other factors.
To create trending content successfully, you must act swiftly.
Strike while the iron is hot and conduct research to understand the numerous intricacies of your vertical.
Creativity is essential in this position since you must be quick to recognize the changing environment as it is relative to your niche.
You need your creative muscles to write blogs, articles and make video material regarding recent updates related to your business and how it applies to your products and services.
Pay attention to the news and other developments in your industry. Because there are possible opportunities that you aren’t even aware of that are waiting to be exploited.
#2 Compelling Descriptions
The single product page serves as a virtual salesperson where you win or lose the sale. That means, the page should do the job quickly before the reader loses interest and clicks away.
By this I mean, the product descriptions should be compelling and invigorate an action from the customer. This entails understanding your customer and ways to convince them.
Using a tone of voice that they can relate to will aid in capturing and maintaining their attention.
Features should not merely described, but should also demonstrated as positive benefits, such as “polished to produce perfect musical notes.”
#3 Video Content
It is not a surprise that video content is popularly regarded as the greatest and most beneficial content when it comes to e-commerce.
Informative video content that breathes on social platforms like Vimeo, Dailymotion, YouTube, product pages and other places of a website. It’s a wonderful method to promote, display and provide value to your users.
When people are exploring products and services, they frequently prefer instructive videos over blocks of text since such content is easier to absorb and understand than blocks of text. Additionally, it is an excellent approach to exhibit products that incorporate any type of technological genius.
Want to purchase a musical instrument to impress your peers or a special someone?
Which would you prefer – a visual representation of the musical instrument explaining its features, appearance and the sound it produces or chunks of content explaining the same?
It is a fact that when potential buyers see a product in action, they are considerably more likely to form a personal connection with it.
#4 How-to Guides
To improve user experience, there is nothing that can add more value in terms of content than how-to guides.
Capitalize on these as these are useful for both new and existing clients. These are ideal for brands offering niche products since it attracts people who are interested in a specific topic or item and shows them how and why to use it.
Using the musical example from above, a brick-and-mortar store that also sells musical instruments online. We can improve its website by adding how-to material that teaches potential customers various music courses. It is a great way to attract the precise type of consumer you want.
Individuals who interested in music are more likely to identify musical instruments with your brand. If you establish yourself as an authoritative figure on music and demonstrate your understanding of the art.
#5 Detailed Shipping and Return Information
Building trust is one of the most essential ways to achieve online success.
The world of internet is filled with e-commerce website. I am sure you have a lot of competitors too. But not a lot of them understand the importance of customer experience. You should!
To begin with, provide detailed shipping and return policy information on your website for all your customers to access without any hassle. This way they will feel more comfortable making a purchase from your website and will definitely increase conversions.
Also, ensure that your shipping information and return policy is easy to find and understand.
Your website’s footer is probably the best place to put links to such policy pages.
#6 Customer Testimonials
Another way to send trust signals to your potential customers is to incorporate customer reviews into your content. You can do this easily by posting success stories from satisfied customers in comments, blogs and articles.
This way, you add positivity to your website while also validating the product in the eyes of the customers.
We all understand the potential of word of mouth. It still is an effective way to market your products or services.
If other consumers pleased with your brand, online visitors are more likely to consider it.
These six flavors, when combined, will give muscle and impact to any e-commerce site.
The goal is to guarantee that the content provides value to the user, especially on product pages of an e-commerce website where the value comes from their ability to swiftly access the information and make an informed decision.
Value-added content not only attracts and retains customers but also encourages them to promote the brand using different social media channels.
Pamela Brown has been writing about business and marketing for quite some time now. Keeping up with marketing trends, algorithm updates and growing knowledge in an evolving industry is a dream come true.