Where do online shops get product descriptions from?
Online shops employ any of the three options below. (1) Templates (2) Freelancers or inhouse writers (3). Here are the pros and cons of each:
1. Templates are too stiff and it will not suit big lot sizes. After some time it will become repetitive.
2. Freelancers are a good option but the number of descriptions they can write in a week has limitations. In case you need 1000 product descriptions, then you will need to hire 5–6 writers to get that done in a week. Again cost is a concern. Freelancers charge around $10 to $50 per description. This means you will have to spend up to $50000 for a small store with 1000 products listed.
3. The other options likeare the only feasible solution. There are expensive solutions and affordable solutions. Tools like Wordsmith etc are enterprise solutions and are hence a bit expensive to start with. May not be a suitable option if you are a medium/small store. Even when all these well-known platforms available are way too expensive, there are businesses that are bringing Natural Language Generations to small businesses. Check AdZis NLG ( ).
Thesolution costs around 10-20 cents per description for a lot size of 1000+. It will be in the range of 5–7 cents when your lot size is above 25,000. The content is decent for e-commerce stores. Here is the link to the solution ( ). Pricing starts at $40 for 100 descriptions. For my previous project for an apparel store, I got 2000 descriptions written for just $550.