Modern eCommerce businesses require high-end platforms with multiple functionalities and interactivity. One such feature-rich platform that is perfect for all kinds of online businesses, whether large or small, is nopCommerce. This ASP.NET based platform has been used by about 97,374 websites till date. One of the main reasons for this platform’s popularity is that it is open source. This makes it easy for just about anyone who wants to develop an eCommerce store.
Besides this, there are a lot more ways in which nopCommerce can benefit an eCommerce business. Let’s study each of them one by one:
Managing multiple stores
Say, you want to run two stores, one of which is B2B and the other one is B2C. You may be able to do it, but normally, there will be two separate backends of the two stores with different sets of credentials. But not with nopCommerce. In fact, you can build two stores and control or manage them using a single backend framework. You may have different nopCommerce store designs for each one but the platform’s multi-store capabilities will make it easier for you to run and manage them with ease.
To make your online business a success, you need to make sure that it ranks high in search engine results, no matter what platform you choose. After all, what good is your eCommerce site if it’s not visible to the buyers. You need site optimization to make it rank higher. Luckily for you, nopCommerce features make it easy for you to optimize your site content. The platform supports URL and robot.txt creation, XML/HTML sitemaps, social meta labels, and other SEO-specific activities. And not to forget, it allows you to integrate your site with Google Analytics, using which you can easily analyze your site’s performance.
All set for mCommerce
According to a study by eMarketer, mobile commerce sales worldwide are expected to account for 72.9% of the eCommerce market by the year 2021, as compared to 58.9% in 2017. Well, it should come as no surprise, considering the surge in the usage of mobile devices. This actually calls for an urgent need to optimize your eCommerce site for mobile devices. And guess what? nopCommerce can let you do that easily, thanks to its mobile responsive features which are not only effective but free to use. In fact, it comes with a number of readymade designs that are quite scalable and can be customized for all types of devices and browsers. However, you can also get custom nopCommerce template designs, if you want your store to be one of a kind. Taking your eCommerce website mobile becomes way easier since nopCommerce won’t require any kind of add-ons or additional development.
Easy customization and management
One of the best things about nopCommerce is that this is a flexible platform that can be customized with ease to meet all your needs. Plus, since it is ASP.NET based, it won’t be difficult to find a developer. All you need is a .NET developer who can work their way around the backend code to implement the suggested changes. As for the management, it comes with an easy to use administration tool to let you manage your website easily. It is actually built over a pluggable modular architecture which makes it easy for the developers to add their choice of features and other elements to their shopping site.
Simple payment process
Customers these days struggle with complex checkout processes, because of which they usually abandon their carts. This adds up to your site’s bounce rate, and of course, your conversions. But nopCommerce effectively eliminates the complexity factor since its checkout process is designed to avoid cart abandonment and guide the customers easily through the payment process. It supports more than 50 payment gateways including Paypal, PayU, Ogone, etc. It also allows guest checkout for a faster buying process and the one-page checkout makes it easier for the customers to get through, without having to spend time and energy on multiple steps.
As a versatile eCommerce development solution, nopCommerce is definitely one of the best choices for all online business owners out there. The platform is not only powerful but very secure as well. And not to forget, it is cost-effective because it is free to use. Altogether, this is one platform that you should absolutely go for, without a second thought!
Rohit heads the Digital Marketing team at SunTec India and loves helping people & brands plan, optimize, and implement strategies. Over the years, he has not only acquainted himself with the major eCommerce platforms, including of course Amazon, but has also established a stronghold, helping eRetailers with their Amazon product listing optimization, store setup, product data entry, and all other requirements. Rohit also enjoys reading, researching new technologies, and sharing his knowledge.
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