What is the Google BERT update and how can it harm our SEO?
The most important impact will be on your eCommerce SEO strategy.
eCommerce stores, in general, will have at least 80-90% of their pages like product pages while 20–10% will be category pages, the home page, and subpages. After Google’s BERT update, product pages will no longer rank just with a title and a list of specifications(color: Red, etc). The product page content has to be semantically related to it to rank. Which makes it compulsory to add product writeups to product pages.
Now the dilemma is about getting unique & original product writeups for the thousands of products. If you are looking out for how to tackle this new BERT SEO problem for your store, check