Why SEO Matters For E-Commerce Websites?
Search engine optimization (SEO) is the process of generating more organic (i.e. free, natural) traffic from sites like Google, Bing and Yahoo. When you search for something on Google, for example, you are taken to the search engine results page (SERP). SEO is a critical necessity for e-commerce websites. Your products need to rank higher than your competitors, and they need to display the right way so potential customers can find the products they need in the SERPs and choose your site to click on.
- Keyword research to find the types of keywords customers are searching.
- Site architecture based on your keyword research.
- On-Page SEO through strategic keyword optimization in meta tags and content.
- Technical SEO to help ensure search engines can crawl your site efficiently.
If you own an online store, the most reliable channels for customer acquisition are search, referral and social. Search contributes to 72% of the organic traffic generated for an online store (2018 benchmark).
If you do not have a huge budget to acquire customers through advertising, then SEO is the most important thing in customer acquisition. Add more content to your e-commerce website by optimizing your product pages. Primarily the product descriptions. Write a 100-word description for each product and you will have 3–4 keywords introduced in your SEO map. If you believe writing descriptions for 100s of products is tricky, there are content engines that can generate descriptions at an affordable price, and in no time. Check https://adzis.com/landing.php