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Is it worth paying for SEO after the Google BERT update?
There is no question on not spending on SEO but the numbers need to come down. Now, it’s no longer about keywords it’s more about semantically relevant content. i.e. writeups.
So, slice your SEO budget and give a bigger slice to content development.
As for eCommerce SEO, the slice has to be bigger than normal websites. Here is why:
eCommerce stores, in general, will have at least 80-90% of their pages as product pages while 20–10% will be category pages, home page, and subpages. After Google’s BERT update, product pages will no longer rank just with a title and a list of specifications(color: Red, etc). The product page content has to be semantically related to it to rank. Which makes it compulsory to add product writeups to product pages.
Now the dilemma is about getting unique & original product writeups for the thousands of products. If you are looking out for how to tackle this new BERT SEO problem for your store, check AdZis – AI-generated Product Descriptions For Your Online Store