Branding and customer engagement for your online store

Every successful business that has built a loyal and returning customer base had a smart customer engagement strategy in place. What should be my customer engagement strategy? For some companies, customer engagement is about getting customers to like, follow and share about you on social media. For a few others, engagement is all about selling.  […]

Videos for your Online Store

By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017 – says Cisco Annual Internet Report 2018-2023 white paper. The use of content is on the rise and almost 78% of people watch online videos every week, and 55% view online […]

Product Discovery

When you are multi-product brand, it is common to do a product data crawling to see what is out there. This is a good way to determine what your competitors have and analyze their pricing strategy to see if they have the ability to compete with you. This will help you stay ahead of the […]

SEO for your eCommerce Website

Ecommerce SEO is really the process of optimizing your ecommerce website for better visibility in the search engine rankings. If people search online for the items you offer, you need to rank high enough to get more potential customers and ultimately get more revenue. SEO does cost much less than traditional marketing, however, it needs […]

eCommerce Store Development

Initial Store Setup Registration of a domain name and buying a hosting account (only if you do not have one) Installation of eCommerce platform CMS (eg: Woocommerce, Magento etc) or registering for a self-service platform account (eg: Shopify) Premium or free theme installation and customization Payment gateway integration (if needed) Store Customization & Optimization Extra […]