Every successful business that has built a loyal and returning customer base had a smart customer engagement strategy in place.
What should be my customer engagement strategy?
For some companies, customer engagement is about getting customers to like, follow and share about you on social media. For a few others, engagement is all about selling.
But in reality, customer engagement is about making your customer love your brand or product, getting them talk about you to their friends and also about build a strong bond and relationship that is ongoing.
So, how can you create the engagement that matters for your business?