These tools are built on a simple principle called "canned text patterns
". These are just a set of few patterns that get its variables rewritten based on a lexicon. This is a rigid and closed process. The number of sentences that can be created using these patterns are limited
. In the sense that you will end up using the same description that somebody else has also created using the same tool.
There is no AI or NLG involved in these tools. It's purely a script that can pick patterns and words. AdZis is built on a four year old technology
that we acquired from Contentop
was one of the top 5 emerging NLG startups in India
. Now, it is upto your common sense to decide. By the way, do you have the time to map each attributes of your 300 product catalog to their respective variables as required by these tools?