E-Commerce website SEO is a vast subject to understand.
Once you know the deep analysis process and all the ins and outs of deciding factors, you then understand the needs and processes required at your website’s end to achieve the desired ranking.
The on-page and off-page SEO, content, user interface and so more, sound too much at once, doesn’t it?
To make it easier there are some major points to keep in a note to excel in the SEO game for your eCommerce website.
Without digging through all complex technicalities, you still have a chance to understand the key processes and important aspects of eCommerce SEO.
Keywords are The King
You must have heard a long time ago that you need to focus on the important words that describe your query to the search engine to obtain perfect results.
These important words that describe the query are the keywords. These keywords are the link between the answer and query.
This is a very important portion to note because this is your way to obtain a high ranking.
Keywords define your product, service and any relevance to the query that is being searched.
You need to be very specific with the keywords you choose for your website, with the right ranking and perfect relevance.
The keywords change with industry and products, even with the same products with different specifications have different keywords.
Since the keywords are so diverse and different and have their own relevance and importance, you need to know which one is for you.
The appropriate keyword search is one of the most important parts of the whole e-Commerce website SEO process.
When you create a product or service for consumers, you need to understand their needs and what can attract them.
One of these things is page speed.
You know how irritating it is when the website you open is slow and consumes so much time.
What do we do?
Shift to another website!
If this happens to you, it can kill your visibility and lower your ranking.
Google decides ranking based on how much time a visitor spends on any website, deciding how relevant it is to the query.
To be a fit for this algorithm, you need to repair your website’s speed and relevance.
You can make slight changes to your site, here are some ideas for it.
- The content you add, video and images, occupy huge space and size, that takes a while to get loaded and slows down the whole page. To correct this, upload smaller files, lower images and compressed versions of the media to let the loading go smooth.
- Another way that can help you is browser caching, this is effective for repeat visitors by storing elements of the website page in the form of a cache, eventually increasing your website speed.
- A lot of plugins are weighing you down, be very specific with what you attach. Delete the ones that are no longer relevant, and can optimize your site speed in a better way.
How you describe your products
Your website is exactly like a store in the most prominent market.
Think about what they do to make their shop look appealing to the customers. They create an interesting interior, in a way that enhances the product presence and makes it look attractive.
The e-store of yours needs the same efforts for your products and customer support services.
The content added for description of the product matters a lot, the quality. The description should be convincing and more gracefully designed.It shouldn’t be hard to read, the visitor wants to know about the product to understand the utility and assurance to convince them to buy it.
URL has so much for SEO
URL navigates to your site as well, it has the information about the content of the site.
The irrelevant tags, keywords, the inappropriate site structure can harm your presence a lot. It can directly affect a search engine’s understanding of your website or page. It confuse you with rather irrelevant or unnecessary add to the search list.
The common mistake, we commit is that we load up the URL with everything from the domain to the industry and then content that has nothing to do with the niche.
URL structure is an essential part of ecommerce SEO process.
The key is to understand what is important to add in the URL for your industry.
You need to stick to the need and the fact that it has to be concise to the niche and industry.
Once you make sure everything is in place, you have it all on the track.
SEO for e-commerce websites is all about website optimization in terms of expressing yourself better to the search engine.
E-commerce SEO service is used to crack the working of search engines, the algorithm to put up your website to the answer for the relevant queries, the deciding factors for your website ranking and more.
Keep your site friendly to the user and make it attractive for your potential customers.
There’s no secret to a successfully optimized site, but simple small changes can bring you the most potential and meaningful traffic, making your little eCommerce business to a whole new brand!
Dennis is a content writer and SEO expert. He enjoys writing on topics such as e-commerce SEO, local SEO, social media marketing and all aspects of digital marketing. Through his engaging blog entries, he helped various businesses establish their online presence.