Today, trends shape various elements of corporate event management. This is why including key technological and event planning trends in your next corporate gathering can mean various benefits that your company will experience both in the short and long run.
However, you don’t have to incorporate all these trends indiscriminately when planning your next event. By taking note of and including the most useful and relevant ones, you will have a higher chance of producing a stress-free, successful business event.
Below are five key corporate event management and planning trends you need to take note of when organizing your next business gathering:
1. Corporate event customization
Customizing and enhancing certain elements of a corporate event are becoming more and more important for all attendees. By using the right type of event technology, you can enable your attendees to design a personalized event experience.
One way you can incorporate event customization is to let the attendees put together their own agendas. This is something that you can do by using the right event app.
Another option would be to give them the opportunity to participate or weigh in on some of the sessions or activities prior to the event. By doing so, you will be certain that you will provide the attendees with what they want. This, in turn, will enable the attendees to feel more invested in the event and encourage them to be more engaged.
2. Personalized registration
Attendee registration is one of the crucial aspects of business events.
Consider the registration process as the initial element that will influence the first impression you will make on interested attendees. If the registration process is interesting and easy, it will help maximize participation and enhance your event’s marketing potential.
With the right event software, you can present registration options based on the type or background of the attendees registering. This means you will be able to find ways to fine-tune the offer based on the attendee type.
Personalized registration should also include offering attendees discounts and content based on the category type and activity history of each attendee. Moreover, interested participants should be able to sign up when and where it’s most convenient for them.
3. Use of mobile event apps
The use of mobile event apps is another trend that won’t be making an exit any time soon in the world of event planning.
The right apps will help everyone involved in the event make the most out of it. Event planners can use an app or two to manage and keep track of schedules, registration, ticketing, and check-in. Without the need to look at different tables and check with other staff periodically, planning the event becomes a more streamlined process for organizers.
For attendees, an event app will allow them to have all the information they need in one spot. By using their mobile phone or handheld device, they can get updates, schedule sessions, and meetings, and even interact with other participants.
The right event mobile app can provide a variety of benefits for both organizers and attendees before and during the event.
4. Increasing event reach
When planning a corporate event today, you don’t have to limit your target audience to people within or near the venue. With technology, you can open up your events to possible attendees around the world.
With live streaming, people from various parts of the world can view and participate in your event. VR technology can help bring the excitement of the actual event to the live stream experience. Lastly, chatbots will allow virtual or remote attendees to stay engaged.
With technology constantly growing and global consciousness on the rise, you can always think big in terms of each event’s reach.
5. Including one or more surprises
Lastly, to have a truly successful, memorable corporate event, you need to go the extra mile. This means planning for a moment of surprise during the event.
Use technology as well in your planned surprise. Videos and 3D projection mapping are great tools that can be utilized to add a wow factor to your event.
Another strategy would be to call special surprise guests or incorporate a unique activity such as giving a selected number of attendees a tour of your facilities or the venue itself after the event.
Whatever the objective is for planning an event, increase your chances of meeting all your goals by incorporating the trends above. Better yet, get help from a professional event planning and management company. They will incorporate only the most suitable and helpful trends in your event to ensure its success.
AUTHOR BIO: Charlotte Manzi is the Creative & Project Director at BlueInk Event Management in Dubai. Launched in 2012, BlueInk provides its clients with bespoke, best-in-class event management services. The team’s pursuit of going beyond satisfaction enables them to advise, manage and execute extraordinary experiences that are exceptional and unforgettable
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