Running a successful business has never been a walk in the park.
One could be pardoned for thinking this feat has become easier since the arrival of exciting new technologies which make it possible for businesses to reach their potential customers no matter their location.
To some extent this is true. But, by analogy, it also means the competition has never been fiercer.
One way of beating the competition is by utilizing the retargeting process not just to secure new customers, but also to retain the existing ones.
But, what exactly is retargeting and how does it work?
Short version – retargeting is a call to action. Retargeting means bringing back those who browse a certain product, website, or brand but fail to make a purchase. It persuades them to do just that.
In a manner of speaking, retargeting works as a nudge, a thoughtful reminder that a customer liked or was interested in something and prompts them to take action instead of simply moving on.
Add social media, like the mega-popular Instagram or ever-present Facebook as well as mobile apps to the mixture, and the means by which it is possible to turn a business from fine to lucrative by using retargeting is almost boundless.
From selecting which type of retargeting would be most suitable for your target audience, to combining different approaches such as banners, ads or referrals and deciding the frequency by which you want your retargeting ads to appear. No matter the category a business belongs to, retargeting is a great tool to achieve enviable and profitable results.
By studying the data in the infographic below, you can acquire the basics of retargeting you need to start using this approach. In creating a unique retargeting campaign where you will combine raising awareness (aimed more at visitors who weren’t as exposed to your business) with conversion (visitors who often “window shop” but fail to make the actual purchase) you stand a good chance of turning your business into a success story.
Author bio: Andriana is proud to call herself SmallBizGenius’s community manager. Her mission is simple: to connect small business owners with the best tools and resources to help them thrive. When she’s not working, Andriana likes to go for walks with her two pet dachshunds and binge-watch documentaries, usually not at the same time.
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