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What is the most effective ecommerce marketing solution you know?
While all the others have given you a lot of advice on how to do Search Engine Optimization, run PPC campaigns, remarketing, email marketing, etc are going to be the right ecommerce marketing solutions, let me offer you a ecommerce marketing solution that will work all the time. For any e-commerce store to be successful depends on content. But if you check the proposition of pages in your site it will look something like the below
Did you see that 85% of pages are product detail pages?
Here is the ecommerce marketing solution/trick that most e-commerce companies are unaware of. They were either building content in their blogs while their actual landing pages have to be product pages. Concentrate on adding more content to your descriptions and you will be ranking for long-tailed keywords.
When you have to spend a lot of time to rank those homepage primary keywords, ranking for long-tailed keywords will be about just getting the keyword in the page. So you got 1000 products and you got 2–3 long-tail keywords to rank on the first page. Some 30 visits (one a day) from these long-tail keywords is going to add 60K to 90K a month.
Ecommerce marketing strategies should focus on capturing people looking for products and actively using several outbound strategies to get people to want to find you. Social media, Email marketing are the best.
If you are worried about where to get product descriptions for 1000+ products, then try. It costs you around 25 to 15 paisa per word (40 to 20 cents) depending on the number of descriptions you order. EPDG costs 1/3 rd of the cost of hiring a content writer (in India) and 1/20th of the time required by content writers. The final output will be proofread by experts and hence is of first-class quality.