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Tips For Writing An Awesome Product Description For An eCommerce Portal
A product description is the marketing copy used to describe a product’s value proposition to potential customers. Providing key product details is critical if you want the shopper to click “Add to Cart” and differentiate your ecommerce website from the competition.
Whether your products have a specific function, like a camera, or a personal purpose, like fashion, all products exist to enhance or improve the purchaser’s quality of life in one way or another. As the shopper browses, they instinctively imagine having each product in hand, using it and enjoying it.
The more powerful the customer’s fantasy of owning the product, the more likely they are to buy it. Therefore, I like to think of product descriptions as storytelling and psychology, incorporating the elements of both prose writing and journalism. A “good” product description will not do. Competition is getting too fierce. It must be great!
There aren’t any hard and fast rules to write an awesome product description. It depends on your style and the type of products. While descriptions of luxury products need to be more about aspiration, grocery or common-use products should talk about benefits. Products that lie in between like gadgets need descriptions that talk about features. Just keep this in mind.
Tips for Writing Amazing Ecommerce Product Descriptions:
Create a Buyer Persona. “Before you begin writing, you need to determine your buyer persona. .
Know your Goals and KPIs.
Write in the Active Voice.
Focus on the Solution.
Write in your Brand’s Voice.
Choose your Words Strategically.
Talk about the User Experience.
Avoid Clichés and Jargon.
The rest of the things like writing for third-person tone, using SEO keywords, power/action words, etc are secondary but are critical. Present the descriptions in small paragraphs and use bullet points wherever you need to highlight important things.
Otherwise, I believe writing 100s of awesome product descriptions is tricky and tiring. I would suggest you use a tool like Adzis- Product Content Engine to generate thousands of descriptions with a click of a button.