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How is Ecommerce SEO Strategy Different From regular SEO?
What should be your eCommerce SEO strategy?
Considering the competition in the e-commerce sector, eCommerce SEO should be around long-tail keywords and low hanging fruits than one going for generic high volume keywords that are difficult to rank and potentially less conversion rate than your long-tailed product keywords.
Search engine optimization (SEO) is the process of generating more organic (i.e. free, natural) traffic from sites like Google, Bing and Yahoo. When you search for something on Google, for example, you are taken to the search engine results page (SERP). It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as “organic”) search engine optimization results.
Hence the emphasis in any eCommerce Search Engine Optimization has to be on the content that talks about specific things about your store like the products and services. The problem becomes a bit intense mostly when the product descriptions in most online stores are too thin with just 2-3 sentences. There are stores that just do not say anything about the product other than listing the specification. And there are stores that copy from merchant stores. Multiple pages with 95% similar content meant the page is probably stretched thin, and it also signals Google that those pages are less worthy.
Sadly, these content cannibalization has some potentially disastrous consequences for your store’s SEO like lost keyword ranks and fluctuating SERP rankings.
Many people suffering from this content cannibalization aren’t even aware that anything’s wrong with their Search Engine Optimization strategy. Here is a case study I found interesting that can throw more light on how content can improve your eCommerce SEO efforts: http://adzis.com/case-study
Please feel free to share your thoughts on what you think should be the right eCommerce SEO strategy for your store.