What is ecommerce SEO? Strategies Of Website SEO And Mobile SEO
While Web SEO and Mobile SEO strategies are about concentrating on the set of identified keywords, eCommerce SEO is about spreading your reach. Mostly because the number of pages in a regular website vs an online store is high. Similarly, you will see that the proportion of static pages, category/listing pages, and product pages will be broadly in the order of 5:15:80. This tells us the importance of product pages.
Also considering the competition in the e-commerce sector, eCommerce SEO strategies should be around long-tail keywords and low hanging fruits than one going for generic high volume keywords.
Hence the emphasis in any eCommerce SEO has to be on the content. Mostly when the product descriptions in most online stores are too thin with just 2-3 sentences. Multiple pages with 95% similar content meant the page is probably stretched thin, and it also signals Google that those pages are less worthy.
Sadly, these content cannibalization has some potentially disastrous consequences for the SEO.
Many people suffering from content cannibalization aren’t even aware that anything’s wrong. Here is a case study I found interesting that can throw more light on how content can improve your eCommerce SEO efforts from: