You’ll probably agree when I say that keeping up with your blog is not an easy task. Generating great content is a challenge even to many individuals who have been blogging for quite long. If you’re a blogger, you understand the struggle of creating awesome content.
As Advanced Web Ranking bluntly articulates it “Blogging isn’t glamorous…it’s one of the most thankless jobs in the world.” It’s not enough that you create one awesome post; you need to keep up with blogging especially when your audience will demand you more.
How exhausting, right?
That’s the reality of blogging: You have to post and publish often in order to satisfy your readers and to manage a healthy ranking in search engines. This applies to all types of blogs, even to a site of an intellectual property law firm. Keeping up with your blog doesn’t only mean writing regularly, you also need to consistently produce interesting contents. Luckily, there are certain techniques you can use to ease the pain of generating quality and unique blog posts. The following are the five on how to keep blogging:
1. Keep reading
Knowing that some of us may have been drained from thinking too much, we may need a stronger dose than caffeine. Reading is always a great way to renew our minds. According to Roz Morris, “Reading—the good and the bad—inspires you. It develops your palate for all the tricks that writers have invented over the years. You can learn from textbooks about the writing craft, but there’s no substitute for discovering for yourself how a writer pulls off a trick. Then that becomes part of your experience.”
Reading provides fresh ideas and perspectives on things. This is why a good writer is also a good reader.
2. Expand your content
Here’s the thing: Blog posts do not have to be in words. Words are just one of the mediums of communication. Audios and videos are equally powerful too. As per Tech Crunch, “Facebook video today is reaching more than 3 billion views.” Having said that, you might also want to utilize this medium. You can start integrating visual contents on your blog such as pictures, infographics, and videos. It will likely improve your engagement and boost marketing strategies.
3. Look and/or accept guest posts
If your blog has a great readership, chances are you’re already receiving guest post propositions from other bloggers who found your site interesting to write for.
On the other hand, you can simply invite bloggers to write for your blog. You can choose to categorize posts and have a particular page for guest posts. Letting guests contribute won’t only give you a break; it will also bring in fresh perspectives on your blog niche. Aside from that, it is also a chance to gain friendship from other bloggers and expand your network. Once a guest post went live, the contributor will likely share it with her social media channels.
“If your guest blogger has a fan base, more than likely they’ll come along for the ride when his article is published on your blog. The result – more traffic for your blog, and more exposure for you and your business,” explains an article from bMighty2.
4. Repurpose your older content
Do you have a post that sits there for a length? Benefit from it again through repurposing. Repurposing means taking your published blog post and transforming it into other forms such as an infographic, a video, or a recording. It is like stating the exact same thing except in a different medium.
5. Outsource for a content need
You may have a brilliant product to sell or a wonderful business mind. However, not every business is gifted with a “gifted writer.” Hiring a full-time copywriter can be expensive, yet outsourcing your content to an experienced content writer will save you time and money. With this, you no longer need to go through the tedious hiring process. Moreover, it relieves you from putting together a job offer package involving health insurance, paid vacation, health insurance and some more.
Edwin Deponte is a motivational writer who is also passionate about Digital Marketing. He believes in others’ abilities and tends to bring out people’s hidden potentials through his words of inspirations and motivational articles.