Getting noticed is the key to generating more traffic to our website.
Do you really think that a well-written copy is effective enough to get noticed by your audience?
No, if it is just the written words that are talking to your audience. You should allow a few images, relevant of course to do some talking as well. You have to attract your audience with your words and images. A well-written blog or an effective business writing will always have its place; it cannot be replaced by only an image. But it is very important to strike the right balance between the content written and images. A blog with strategically placed images gets more views (almost 95%) than a well-written blog with no images.
A reader’s eyes are always naturally drawn towards an image, so take advantage of that. This does not mean just add any image and expect your blog to rank.
Quality photos compliment quality content. How will you know which image will compliment your blog post? There are numerous ways to illustrate your blog post and make it visually appealing – Stock photos, Graphs and Charts, Infographics and Animated graphics. Read below to understand which type to use for gaining maximum attention.
1. Stock photos
The biggest mistake is using a random image rather than the one related to the topic. It does take a little more effort to find a relevant image, but it is worth the time. You can hire an affordable content writing services to do both works for you – write well and search for a relevant image. Do remember to resize these images before uploading them.
On average, a blog with relevant images will receive more social shares and traffic. On the other hand, do not use the royalty-free type of image on your blogs. Firstly, the quality of the image is not good. Secondly, you will risk losing your traffic. Screenshots are also been used to explain a point or a product. But nothing can beat a hand-drawn image. They are probably one of the most difficult image types to create still they generate maximum attention and innumerable social shares. Also, learn to watermark your image to protect it from unauthorized use.
2. Graphs and charts
It is best used to prove a valuable point but unfortunately, they do not have mass appeal. Thus very rarely seen. Did you know graphs and charts receive the highest number of trackbacks? Yes, it’s true. On average, they receive around 200% more trackbacks than blogs with only stock images.
These data-driven blogs are valuable from an educational and business perceptive. They also attract the attention of many niche blogs that link back to them. This goes to say that these posts will remain valuable for many years irrespective of the post’s age.
They come second to the stock image. A graphic that defines information in a pictorial form is bound to receive more social shares. Frequently using infographics is very helpful in generating traffic and creating natural backlinks. In case you are using infographics created by someone else, give credit to it. This increases trust in your site.
4. Animated Graphics
These are not easily available online and most difficult to create. But those who use animated graphics find that their blogs perform remarkably. It has been seen that the cost of producing hand-drawn animated graphics are higher than the results it delivers thus B2B sectors stay away from it. Their performance can be best measured in the consumer-facing sector. Let me give you an example of Animated graphics https://commons.wikimedia.org/wiki/File%3APyramid_35_spheres.gif
Images are extremely powerful in boosting your blog post, start using them immediately.
The images can
⦁ Convey the right message in a very visually appealing way
⦁ Generate traffic from image search engines
⦁ Drive more traffic from Social Media sites
⦁ Make your post look longer without increasing the word count
⦁ Make the reader visualize the things written and helping them understand it better
About the Author – Akash Gupta knows that effective business writing is easiest with the right balance of words and images and many of his happy clients will vouch for it.