Traditional marketing strategy is good but you know “good” is only good. There is something better than what’s plainly good and that’s hiring writers to create unique, fresh, quality content for your business.
Traditional marketing strategies suggest a meager approach to hitting the sales target—you just got to go out and sell, by all means. This attitude is actually more the reverse of the adage “work smart not hard”.
When you opted to create an online business, you already chose to do things the smart way: you cut down on office expenses and other utilities; you broke free of the bounds of time and geography; you opened up your opportunities for residual income. Now is not the time to retreat or to change course and resume working harder than you need to.
Below are a few specific reasons why keeping writers on staff to write for you is the best marketing strategy, especially for your e-commerce stores and other online businesses.
1. Someone will write for you
Everyone can write. That’s a fact. But:
- Not everybody can write well.
- Not everybody can translate their article writing skills into online views, and subsequently, into money for the business.
- Not everybody has enough passion for writing to stick with it day in, day out.
- Not everybody has the time. You have many other duties.
So, should your skill or your passion fail you, the answer to your concern is to hire a professional who can make it happen for your business!
There are a lot of freelance writing experts in the market who can make it easier for you and your business.
If you have already commissioned somebody to build and maintain your site for you, they may also be able to create content (write articles) for it, too. They know how to use search engine optimization (SEO) and other online rules to land your web pages high on searches.
2. You will have an ally
Let’s face it. You can only experience financial freedom if you break away from the chains of eight-hour days and start working on that business idea that you have long put on hold for some reason.
Enjoying financial freedom is one of the promises of starting your own business in e-commerce. It’s a fact: nobody earned millions of dollars at a desk job working for somebody else. A substantial and regular monthly income, even for 50-plus years, with no add-ons, falls far short.
Still, you probably can’t do it alone. If you hire a writing professional, you not only give someone a job and livelihood, but you are actually creating an ally for your business, someone to complement your skills.
3. You are on top of your operation
The candle that burns at both ends also burns twice as quickly. As the business owner, you must learn to delegate. Doing so frees you from focusing on one task and allows you to examine all aspects of the business operation. You can easily spread yourself to ensure good and even superb, business operations.
You have other priorities than creating content for your website, including making sure that you have orders and that each product is packaged and labeled to sell. If you’re bogged down in one phase, you may neglect a more important one. You won’t be able to oversee the entire flow of business.
E-commerce is in itself very competitive. Since the market has been made open to virtually anyone, it’s best to be on top of the game always. And what better way to be on top than to deliver useful, productive, and convincing content with the help of content writers.
Traditional marketing is good, but you can improve it with excellent technology performed by skilled allies. That is the best marketing strategy to deliver more residual income.
Patrick Bailey is a professional writer mainly in the fields of mental health, addiction, and living in recovery. He attempts to stay on top of the latest news in the addiction and the mental health world and enjoy writing about these topics to break the stigma associated with them. Patrick is currently a writer for Mountain Springs Recovery as well as on his own blog.