E-commerce is huge, not to mention that it has become significantly hard to stand out in this domain due to dense competition in the market.
With every other brand or business switching to e-commerce, especially in the pandemic outbreak, you need to be quite versatile with your website if you wish to boost your lead count
Also, you need to be on top of your website maintenance game in order to be consistent with your site’s user experience.
Today in this read, we’re going to talk about some dos and don’ts of eCommerce that you need to practice to get more leads for your eCommerce store.
Generating More Leads for Your E-commerce Store Effectively
1. User Experience of Your E-commerce Site Should Be Top Tier
First thing’s first, the user experience on an eCommerce site should be on the next level.
Now there are a number of things that go into creating a top-tier User Experience including speed, design and navigation.
Without these elements, even if you have tons of visitors on the site, it won’t work out well for you because the websites that fail to provide a good user experience generally suffer from massive bounce-off rates and bad search engine metrics.
Simply put, without a perfect user experience, people are going to leave your website and start finding alternatives without even giving a second thought.
Let’s discuss the 3 main UX aspects that you need to work on.
The design of your website is the first thing that’ll play its part in getting your customer hooked. Technically, it is the first thing that your audience experiences when they visit your website.
To create an effective design for your eCommerce store, the best practice is to research your top competitors and take inspiration from their designs. Find gaps in those designs and fill them in your website.
Also, you need to make sure that you’re using colors and fonts that match your brand’s nature and tone.
Page speed is yet another significant aspect that people often rule out when creating their eCommerce site. Not to mention that it is an aspect that significantly affects your overall user experience.
If the content on your eCommerce site doesn’t load faster, your audience would leave it without any hesitation.
Note that the ideal time for a website to load is between 2 and 5 seconds, therefore you need to ensure that your page loading speed is up to the mark.
A great practice to improve your site’s loading speed is by compressing the media that you’re using on your website.
Since eCommerce sites are filled with images, doing this would significantly improve the speed.
The navigation of your website should be simple.
What you can do here is to create non-cluttered menus for every category of the products. Moreover, there should be filters to make it easier for the users to sort their desired products in terms of size and colors.
Simply put, your navigation should be simple to use. This will create a positive experience on your site and keep users on it longer.
2. Make the Best Use Out Of Social Media
Social media is one of the most powerful tools that you can leverage today.
Not to mention eCommerce sites that require massive reach.
Moreover, social media is a sphere that is highly popular for lead generation these days.
If handled smartly, you can get social media to do wonders for you.
For starters, you can share all the important information users need to get in touch with you, the content you create and promotions in order to maximize engagement.
However, when using social media for lead generation, you need to be quite consistent with postings or else the engagement would die in no time.
3. Videos Are a Great Way for Engagement And Conversions
Unlike the older days when written content had the game, videos are the hottest tools today for gaining attraction, engagement and encouraging prospects to make purchases.
Moreover, videos like Explainer videos, product demo videos quickly get your messages across – which is essential considering the short attention span of people around these days.
4. Your Website Design Should Be Responsive
For reference, more than half of the internet traffic comes from mobile devices. Now considering this stat, you can tell that responsive website design is something you can’t ignore.
In context with eCommerce alone, more than 60% of the people buy from mobile-friendly sites.
You can quickly judge the importance of mobile-friendly sites from the stats.
To make your website mobile-friendly, you need to use the responsive eCommerce web design so that it can adjust itself based on the device your audience will use.
5. Keep Your Site’s Security Robust
Undoubtedly, security is the reason why many eCommerce websites face major issues regarding their lead counts.
This is because their personal details like their emails, numbers and credit card info are shared with site owners.
If your site fails to provide robust security protocols, then you can expect low to no sales at all.
To achieve top-notch security protocols on your eCommerce site, you need to follow the best security practices mentioned below.
- Create secure passwords by using combinations of numbers, symbols and letters of both upper and lower case.
- Keep changing your passwords regularly.
- Purchase an SSL certificate as it would cast out the essence of security to the audience and they’ll feel more comfortable making a purchase from your website.
It is no surprise that the landscape of eCommerce has changed quite a bit and it’ll continue to change in the years to come. Therefore you need to stay on top of your eCommerce game in order to leave the tough competition down in the dust.
The best way to achieve success in the long term is by staying on top of your website maintenance game so that your site is always in perfect running condition.
Frank Borg is a Content and Inbound Marketing Specialist, Currently working for an online firm Wppals which provides web services.
He specializes in search engine marketing and online reputation management, having managed online marketing campaigns for clients from large enterprises to small businesses.