Three magic letters SEO, which makes anyone’s heads spin like Roller Coaster. Do you have an eCommerce website and looking for ways to bring in new sales? The first place to start for that is to optimize your website for search engines like Google.
We are living in 2020 and now search engines have improved the SEO practices significantly. And the world is moving towards AI and voice-based searches. Sadly, stuffing too many keywords doesn’t work anymore. However, there are still some old tricks and practices up in our sleeves that are not going anywhere soon. These practices can improve your search engine ranking even today.
The first thing to consider is that SEO means totally organic traffic. Organic traffic means that you don’t have to pay money to bring visitors to your website. By following certain best practices, you can optimize your website to appear in the top search engine results. Because eCommerce websites get 37.5% of traffic from search engines only, which is the number one source for organic traffic.
If you follow the right practices, you can increase your conversion rate by 14.6%. Applying SEO principles will be the most beneficial and profitable decision for your eCommerce business.
7 Best SEO Practices for E-commerce Stores
Below we have come up with 7 best Search Engine Optimization practices that you should follow even today to increase your search rankings.
- Use of Unique Content
The backbone of any SEO strategy is unique and original content. If you haven’t employed or don’t have original content for your products, services, and blogs, then you might find it very difficult to rank. So, the first thing you need is the original and unique content to rank in SERPs. Also, it gives customers a reason to buy your products. Especially if you are an eCommerce store owner and looking for an ultimate featured pack CMS that fulfill all your business needs, we recommended you to go with Magento 2 Migration Service that allows you to leverage latest feature & perks without any data loss.
Other than your product description, you can share news, trends, new launch, and development in your industry as a blog post. Because search engines get new content regularly to rank in SERPs. This can significantly improve your brand’s reach.
- Use of Important Keyword after Thorough Research
After unique content, keywords are not going anywhere because they are the most important part of ranking any page. Any search query is like a keyword. And by using those keywords inside your original content the chances of that content to rank increase.
Brainstorm with your marketing team or use online research tools to find the most important keywords. Insert those keywords effectively in the title, description, H1 tags, permalinks, Alt text, and meta tags. Don’t try to stuff keywords in your content. Because it does not work anymore. You can also use the LSI keyword; which people often use to search around that topic.
- Building Authority
Building authority means doing off-page SEO. Off-page SEO includes link building, guest posting, social media posting, blog commenting, posting on forums, and other things. These techniques build your website’s web presence. It indicates search engines that other people on the web also considers you an authoritative brand by linking back to you.
You should be spending almost 70% of your time building authority on the web. Because this can drive massive traffic to your website. Also, it helps you to raise your brand awareness by doing the right things off your website.
- Use of Meta Tags
The meta tag is an essential part of on-page SEO. It indicates search engines what your page is all about. Don’t just copy-paste your meta title and description even for pagination. Write unique and original meta tags for each page. Because for Google, it would be hard to distinguish between two pages with similar meta tags. And because of that, your page may lose ranking in SERPs.
Insert the primary keyword into meta tags so that it would be easy for search engines to index and rank your page. For best results, try to write meta titles around 50-60 characters and descriptions between 100-300 characters.
- Use of Structured Data
Structured data means a well-organized data code which you can put into your eCommerce website. It helps search engines to read and display rich results in SERPs. This rich result of structured data includes reviews, rating, name, price, date, and much more information.
These structured data are also called rich snippets because they display rich results with extra information. With the proper use of tools, everyone can implement structured data on their eCommerce website.
- Use of SEO friendly URLs
URLs of your page is one of the ranking factors Google and other search engines take into account. Also, it appears at the top of the search result, so all your customers can see it first when they search on Google. So, they should be well structured and should contain the primary keyword you want to rank for. Avoid using symbols, digits, and unrelated stuff, which makes it an unprofessional. The URL of any page should be short, easy to remember and relate to the page.
- Use of Alt Text for Images
Alt-text is an HTML function that describes the use of the image. Search engine bots are not powerful in identifying the meaning of the image without the alt text. It helps them to understand what the image is representing. So, you should count this factor in your SEO strategy as well.
These are some of the best practices that will not go out of fashion soon. Every single one of the practices deserves a separate article to learn more in detail. But our goal was to remind you of some of the best ones you could adopt right away. See if you have all of them in place on your eCommerce website. If you have any more doubts, then you can consult an eCommerce expert. The expert will help you pick the right course for your eCommerce business and prepares a blueprint for your success.
Darshit Parmar is a passionate Marketer, Analyst, Blogger, and Magento E-commerce Expert at Mconnect Media. His extensive 10+ years of experience & technical skills are as strong as his entrepreneurial skills that helped many eCommerce businesses to grow thoroughly. If you are one of the eCommerce store owners and want to grow your business, reach him at any time at firstname.lastname@example.org.