For eCommerce companies, finding ways to get an advantage over the competition is crucial.
With virtually anyone being able to dropship or order manufacturers to copy your product, the level of competition is steep.
One powerful way to differentiate your eCommerce brand is by creating excellent content. However, this is easier said than done.
Content creation has historically taken a lot of thought, creativity, man-hours, and other company resources.
So in this article, we will discuss ways to make your content more effective, fast, and easy leveraging the power of AI(Artificial Intelligence).
That way, you can drive more traffic while increasing conversions for your eCommerce store.
Let’s dive in!
Have you ever noticed how Amazon suggests products you might be interested in after you have made a purchase?
That’s because this multi-billion dollar company understands the power of related or suggested product sections.
Think about it this way—if someone is already on your site, then they are a qualified customer. Once they have purchased a product, they are even more qualified.
By putting related products in front of them when their “buying temperature” is still high, you can gain an extra sale.
There are many ways you can do this, depending on your eCommerce products.
For instance, if you sell sunglasses, don’t just stop there. Redirect customers (using AI) who have bought your sunglasses to a page with sunglass accessories for a last-minute upsell.
With eCommerce content, you need to play the long game. Most people who visit your website or see your ad will not purchase the first time.
It often takes many exposures to your advertising or brand before they are ready to make a decision.
Using retargeting, you can make your ads appear around the web on social media and other sites to visitors who have already been to your site or seen your ad using AI.
And this is a powerful addition to your marketing strategy because retargeted customers are 300% more likely to click on your ad. You don’t need to do this manually.
AI programs can analyze a user’s web browser imprint to ensure that the right people are being retargeted.
You can even add characteristics that you want to target, such as geographical location, to increase the likelihood of conversions.
Your content strategy should revolve around featuring the best and highest performing content for your brand.
This could include many factors such as click-through rates or conversions.
AI is an excellent way to identify this content. It can automatically track the most important metrics to your brand.
Using AI, you can also detect patterns in your content that lead to its success in the first place.
By using AI to empower your content creation, you can continue to emulate your best-performing content while still making it unique.
The end result is that you can drive more traffic and improve your on-site conversions with minimum resources.
Using SEO (Search Engine Optimization) best practices is essential to your eCommerce company.
It allows you to bring in more visitors for free instead of always paying for ads. However, it is likely that you currently have a lot of gaps in your content.
If you aren’t creating content around the right keywords that your ideal customers are using, they may never find your brand in the first place.
You can use keyword tools available around the web, but many of them require hours of manual analysis.
Using AI for your keyword research means you can reverse engineer what your users are looking for and what brought them to your site in the first place.
Then, you can change the focus of your content production to fill in the gaps and attract more organic visitors.
A/B testing is a type of analysis that involves creating two versions of a marketing asset.
This could be an ad, a landing page, or even just one element on your page (like a call-to-action or a headline in your body copy).
Every eCommerce company should be A/B testing because it is low-cost and allows you to see which marketing funnel will drive more conversions.
Using AI-powered A/B testing can speed this process up, which typically takes a lot of time.
For instance, an AI program may determine that certain content formats, titles, and even product descriptions are increasing conversions.
You can continually test versions against alternate versions to optimize your eCommerce site and increase sales.
Many customers today will go to social media to do research on a brand. They want to know that you are legitimate and that you have a real, personalized presence across the web.
However, creating great social media content should not be left to guessing. You need a strategy that revolves around data to see which content is driving the most traffic to your site.
With the power of AI, you can determine which posts, images, and links are getting the most attention, clicks, and conversions.
Then, your social media team can use this data to make better decisions around meaning your social media going forward.
In the modern marketing sales funnel, you will likely have customers interacting with your brand across various touchpoints.
Analyzing all of this data manually would be too time-consuming and drain your team of energy.
Instead, you can leverage AI to gather and analyze this content and then identify patterns. You can see which types of content are driving more conversions.
By using this information, your business can optimize virtually every step of your business’s funnel and make more informed marketing decisions.
Because of this, AI is one of the greatest advances in driving Industry 4.0 forward for business contexts.
Long gone are the days when you could simply create a website, post your products for sale, and watch the revenue roll in.
Consumers demand more these days. Furthermore, if you don’t create great content, you have a lower chance of your store being found online.
But there are many mundane and time-consuming aspects of creating content.
That is why using technology like AI is so essential.
It not only saves time but also helps you identify the best way to create engaging and relevant content.
So implement some of the examples above. By doing so, you can save your team’s time, increase conversions, and ultimately boost sales for your online commerce company.
Lisa Michaels is a freelance writer, editor, and thriving content marketing consultant from Portland. Being self-employed, she does her best to stay on top of the current trends in business and tech. Feel free to connect with her on Twitter @LisaBMichaels.