Resources are always limited, be it a big or a small brand. Using a data-driven approach for your marketing strategy is always a smart idea in order to optimize the use of your limited resources. Your marketing efforts are retargeted in the right direction making your overall marketing strategy productive.
If Twitter is your preferred platform for marketing your product, then employing Twitter Hashtag Analytics is a brilliant step towards achieving your Twitter marketing goals.
What Is Twitter Hashtag Analytics?
Twitter Analytics is an amazing feature of Twitter that gives you a detailed and complete breakdown of your Twitter profile activity and performance.
Twitter Hashtag Analytics gives you a fortune of information that improves the quality and type of your tweets that will resonate with your target audience and help you grow your business.
The Twitter Analytics provides information regarding the following aspects of your Twitter performance-
- Conversion Tracking
This article will enlighten you on how Twitter Hashtag Analytics can help you drive a successful Twitter marketing strategy.
Let’s get started!
How To Improve Your Marketing With Twitter Hashtag Analytics
Twitter Hashtag Analytics helps you understand the performance and engagement level of your Twitter content and how it can be improved to help you grow your business.
Below are mentioned some ways how Twitter Hashtag Analytics can be a great addition to your marketing arsenal.
1. Track Audience Growth
Your audience growth can be tracked by the number of followers who have chosen to follow your account on Twitter. It presents you a relative data of the total number of present followers and the increase or decrease in the number of followers in a given period of time.
Not everyone among your followers will turn into your customer. Tracking audience growth is important because more the number of followers you have, better are the chances of your tweets getting discovered and attracting engagement. Also, higher is the number of followers, better is the showcase of social proof.
2. Breakdown Your Audience Makeup
While you’d love to sell your product to everyone but everyone is not your prospect customer. Twitter Hashtag Analytics helps you delve into your audience composition, thereby, getting a better insight into the threads and interests of your followers thereby allowing you to customize your tweets that will better your conversion results.
Twitter Hashtag Analytics let you know your followers’ demographics, interests, locations, gender, and more. You cannot control who follows you but Twitter Analytics gives you complete information to make an informed decision of whom to follow and what to tweet.
3. Measure Visibility
How visible your tweets are? Are they reaching your target audience? Twitter Hashtag Analytics gives you all this information about the reach and engagement level of your tweets. This helps you to get the better out of your Twitter marketing strategy.
You get information like impressions(the number of people who see your tweet in their timeline), reach( percentage of all those followers who might have seen your tweet), engagement( people who actually engaged with your tweets or are interested in your tweets), and engagement rate.
4. Discover Your Top Content
Twitter Analytics helps you measure and track the performance of your tweets and find out which type of content is working for you. Having done that, start posting more content of that type which will resonate better with your target audience.
Twitter Hashtag Analytics shows tweet activity of past 28 days by default but it can be changed manually. The Top Tweets tab reveal the tweets which had the maximum positive impact on your Twitter marketing campaign.
5. Identify Your Top Performing Blog Content
If you have opted for the Twitter Cards then the more button will reveal those blog posts which have been shared the most, the number of people who have seen it, and how many people actually clicked on it to read it.
This data is based on URL so it counts for blogs shared either through your tweets or directly by some other user through your website. It also shows the best performing content from your website on Twitter. This way you will also get to know which Twitter card actually got the maximum response. You can easily use this insight to improve your Twitter marketing strategy.
Third-Party Tools To Measure Twitter Analytics
The market is flooding with many third-party tools that allow you to generate and download your Twitter marketing reports. Not only that, such tools are easy to use and super-rich in terms of features. They come with amazing aggregation features, beautiful customization features, powerful moderation features, easy embedding & display features, and many more.
So, what are you still waiting for? Discover, strategize, implement, and analyze your own Twitter marketing strategy for your brand promotion and grow your business.
Author Bio – I’m Anne Griffin and I’m a digital marketer and technical writer. I’m passionate about exploring and writing about innovation, technology, and digital marketing trends.