Top 10 Marketing Automation Tools

Pardot This lead management tool lets marketers and salespeople move prospects through the sales funnel. Create automated, targeted messaging based on prospects’ activity. Marketo A marketing automation platform. Integrates email, social media, offline events, content, and more. Helps sales and marketing teams prioritize prospects based on demographic and behavioral criteria, measure performance of marketing campaigns, and…

5 Easy Fixes to Help Your Website Not Lose Customers

Most of the businesses spend a lot of money, time and resources building their websites, but spend no time optimizing their websites. This happens because of multiple reasons. In the world of robots every inch of your progress counts to stay ahead of competition. It is not always the job of a marketer to review…

Top 5 SEO ANALYTICS TOOLS

Raven Tools Report on all marketing campaigns using metrics that pertain to SEO, PPC and social media. SEM Rush Gives users the ability to track keywords across both paid and organic search campaigns. moz Enables users to monitor social media, manage SEO campaigns, and more. BrightEdge Measure and improve the SEO of your site with…

Why social media are more like chocolate than cigarettes

  The negative effects of social media have pushed tech companies to take more responsibility for the health of their users. Shutterstock Babak Abedin, University of Technology Sydney Twitter CEO Jack Dorsey took to the social platform last week to announce a call-out for ideas about how to measure the health of online conversations. The…