Localization is all about catering and targeting customer according to culture and language. It is an era of digitalization. In this fast-paced life, people don’t have time to go out every time and shop. This has created the emergence of E-commerce. Launching and building online store seems great entrepreneurial idea. The great project starts with implementing the correct strategy to promote your website and enhance sales.
There are many ways to attract and retain customers through personalizing cross-selling and social media ads. If you are able to do well and want to enhance your business globally. Here comes the importance of localizing your e-commerce business abroad and catering the needs of new buyers.
Catering Global Audience
Research shows that 52% of online buyers prefer to shop from websites that speak their native language. Website localization makes casual visitors into buyers. The next step should be to localize social media profiles to cater target customers. People don’t feel comfortable while interacting and engaging brands in English and other non- native languages.
Another research revealed that 75% of consumers will buy from a website if the website is translated in their language and 56% will buy an unknown brand if website is localized and is in their native language. If website visitors don’t understand what your product is, they will not respond. If your social profile is in language which your users don’t understand, they will passively like and share your updates so it is necessary to have your social profiles in the language and culture of your target users.
It will help you achieve your business goal. For catering the global audience, the content of the website should be according to the target market. Describing your product specification in English will not attract potential customers. Cultural relevant content is required to make website visitors to customers. Localization and Cultural adaption will make your website attractive for internet browser around the world.
Knowing the language of the target market and using their native language will help you in having a local presence in the market. Using payment modes and shipping methods according to the need of the consumers will enhance the conversion rate of your website.
Enhancing Customers Confidence
Research shows that 42% of internet users will not purchase products from your website if your website is not in their native language. To attract potential customers to your e-commerce website should be translated and localized. This will enhance the comfort level and trust of customers. Content of the website also plays a very essential role. It will break or make your customers. Customer-oriented strategy, mission and goal of the localization should be formulated with the help of the local professional team.
Effective and localized website will help you developing customer loyalty and long-lasting relationship with customers. If you add post-sale support in the native language, you will get more repeat customers. With a localized website and localized social profiles, you can have an online and offline presence in your target market. By tweets, snaps pins and post with local touch will help to have a local presence in the market.
Your consumers will know that you respect the values, tradition, and habits of consumers from a specific country. Consumers will also find your brand within their reach. Your brand who organizes the events in the target market will make consumers feel that your business is around the corner.
Enhancing Personalized Shopping Experience
Many e-commerce businesses send special birthday coupons to their loyal customers and many customers might be receiving recommendations based on their previous buying patterns. Many e-commerce business use personalization to engage customers with their business. To enhance customers with a personalized experience, customers recently viewed products are also focused.
By having your E-commerce website in the native language and having a cultural relevance on your website will enhance personalize shopping experience of potential customers. Cultural relevance includes promotions for local holidays, habits, and visuals which are the part of the tradition of local people’s life. In this manner, you can create an image of a locally present brand and make shopping experience of consumers memorable.
If you want to engage and attract your target customers, it is very important to talk to them. General messages are not so powerful as customized messages. Customized messages are specific messages designed in a cultural context. You can do on your localized website and wait for consumers to discover the online world, craft updates, offers, Instagram, Snap Chat, Twitter and LinkedIn.
Localization affects the Purchasing Decision
Culture plays important role in our purchasing decisions. For example, a product with a photo of half-naked women in the Arab country is taboo. These things are in sub-conscious of customers. It will affect the purchasing choices. Arab market of the internet is very fast growing. You need to localize your e-commerce site for the Arab region.
Consumers are always suspicious of unknown things which enhances the local culture of your target audience. This is why it is very important to understand the behavior of your customers. Localization is the cultural bridge which impacts the purchasing decision.
Use of Technology
It is an era of global competition, there are many big e-commerce stores in the market which are not doing localization. There are many global players in the market and it is your task to keep them and grab a share of their market. In a couple of years, it is easy to localize any e-commerce business with many localization packages and other solutions.
Magento provides you with workable solutions because it knows how to compete in the global world. Localization is a very important aspect of e-commerce. You need to set your goals according to the volume of the audience.