Top 10 Marketing Automation Tools

Pardot This lead management tool lets marketers and salespeople move prospects through the sales funnel. Create automated, targeted messaging based on prospects’ activity. Marketo A marketing automation platform. Integrates email, social media, offline events, content, and more. Helps sales and marketing teams prioritize prospects based on demographic and behavioral criteria, measure performance of marketing campaigns, and…

Top 5 SEO ANALYTICS TOOLS

Raven Tools Report on all marketing campaigns using metrics that pertain to SEO, PPC and social media. SEM Rush Gives users the ability to track keywords across both paid and organic search campaigns. moz Enables users to monitor social media, manage SEO campaigns, and more. BrightEdge Measure and improve the SEO of your site with…

Top 10 WEB ANALYTICS TOOLS

Webtrends Offers tools for measuring and optimizing digital campaigns. Webtrends offers analytic intelligence including customer intelligence and behavioral segmentation, targeting and scoring, and more. Mixpanel Instead of measuring pageviews, Mixpanel measures actions such as searches or shares to gain greater insight into user behavior. Woopra Uses real-time stats that can be broken down to an individual-level view….