Building a customer-centric company culture has become a core business requirement nowadays, as it plays a crucial role in keeping up or staying ahead of the competition, by improving companies’ efficiency and driving their performance. The facts speak for themselves – nearly 50% of loyal customers say they’ve left a brand to a competitor that…
Byline: Raul
Inbound Marketing and the Customer Journey: The Perfect Pair
The business world of today is packed with challenges and the importance of remaining relevant is not something that needs to be explicitly emphasized to a business owner. The reason behind it is simple: if your strategies are not flexible enough to cater to your customers’ needs and interests, you will soon notice the steady…
Product Page Tune-Up: 6 Smart Ways to Boost Conversions
Every online visitor you get is a potential customer. The thing is — they just don’t know it yet! When people browse online stores, the majority of them have their minds already made up and are keen on buying something; they just need a shove in the right direction. Now, this is where a well-crafted…
ECommerce Trends That Are Determining the Future of Online Retail
The eCommerce market has grown and evolved significantly over the last couple of years. The main reason online retail has become increasingly popular is that consumers these days find online shopping more convenient and reliable. You can browse and purchase anything from groceries to hardware with the click of a button. In addition, with a…
6 Effective Lead Generation Strategies For Your E-Commerce Business
In recent years, the advent of e-commerce has changed the way we shop. Instead of going to the store, we have the option of ordering anything from the comfort of our home. However, an e-commerce store to be successful in such a competitive environment will depend on its ability to generate leads and nurture them…
4 Reasons Why Branding Is Crucial For Startup Success
Startups have an immediate advantage over any other business in the industry – they are innovators. These brave companies come up with unique solutions, and one would assume that this should be enough to win over the love and loyalty of their audience. Alas, this is not the case. In a world of competitive craze,…