The world of blogging has very many benefits. You get to establish yourself as a voice in your chosen niche as well as market/advertise your business.
However, fear may arise as you wonder whether your blog posts will go well with the target market or audience. Many encounter challenges when deciding how to set up their blogs. This article, in an effort to address this fear and uncertainty, will strive to offer some tips on how to craft a blog that will attract traffic through readership and comments.
1. Come up with an Enticing Title for Your Post
From my many years in the world of blogging, I have come to understand the need to grab your audience with a breath-taking blog post headline. An important point to note here is that if your target group does not feel attracted to your headline or title, they will pay little to no attention to the content that exists within. Hence, building a title that will ‘steal’ the mood and concentration of your intended target market is very crucial.
- In order to come up with an attention-grabbing title or headline for your blog, here are some points to consider:
- Strive to make your title short and captivating.
- To pull your readers in, it’s advisable that you start off with a question.
- As people are more attracted to numbers, it’s, therefore, necessary to always afford your target group with the needed essentials.
- Lastly, it is fundamental to show them any extras or advantages that come with reading your posts.
2. Take Time on Your Introductory Part
After you’re successful in inviting in traffic to your blog, the next measure involves keeping your readers hooked to your post. How then can you achieve this? First, is to remember that the beginning of your blog, that is mostly the first two lines, are the most crucial.
Regardless of the nature of the content or the type of industry you’re blogging about, the introduction plays a crucial part in capturing a reader’s interest. For example, your blog may consist of information on car models, sports, recipes to try out, or art and culture. In all these topics, the core lines in the introduction set the pace and tone of your post, and also show your readers what to expect. Lastly, your introduction should be as brief as possible. Making it short is essential in making your audience interested in the topic of discussion before they dive into the ‘real’ content.
3. Frame Your Blog Post for Diagonal Reading
A good number of readers typically scales through the text before fully committing themselves to its content. This they do so as to identify the particular information that goes hand in hand with their topic of research or enquiry. Therefore, it is advisable that, as a blogger; you break up your article into sub-titles. By doing so, it makes it easier for your readers to check if the information fits their desires. Also, it works appropriately with individual search engine sites, for example, Google.
Additional measures include putting graphs, tables, and charts if required, using different font types to place emphasis on relevant facts and also applying links to your blog post. All these techniques will assist greatly in directing attention to information that considered as ‘must know.’
4. Use Pictures and Images
Another effective method of attracting more traffic to your blog is using pictures to illustrate your post. Here, your images should improve the value of the content rather than being mere placeholders. Using pictures or photos is a great way of giving your readers a break while still delivering the required message.
5. Put More Emphasis on Quality and Not Quantity
A question that has been most bloggers ask is how long or short to make their blog posts? There is no one answer to this. The length depends on various factors such as your intended audience, nature of content, blog format, etc. The majority of blog posts, however, have between 400 to 600 words. Other blogs have 800 to 1200 words while some have up to 2000 words! Caution is, however, to be advised on this issue as it bears no sense in writing an article of 2000 words while only 200 words are enough in delivering the intended message. Repetition, in this case, would end up driving internet users away from your blog.
6. Conclude with an Engaging Comment
There is an old saying that goes: ‘sharing is caring.’ Bearing this in mind, establishing a connection through your various social media channels becomes crucial in making your readers feel more connected to your brand. For example, if you realize that a good number of your followers are on Facebook, install the easy to operate Facebook Share application that is available on the Wix app market.
7. Build on Your Search Engine Optimization
So, you’ve written an excellent article and posted it on your blog. You have an intriguing title and images in the post to further liven your blog. Why go through all this if people can’t find your blog? Most people use search engines to obtain information from the internet. Enter Search Engine Optimization (SEO). Make use of keywords, Meta titles, Meta descriptions, and anchor texts. However, make sure that the keywords flow naturally in the text. Otherwise, you could end up achieving the opposite of your desired outcome.
8. Proof Read Your Posts for Grammatical Errors and Formatting
Once you are through with writing your article of choice, for example, an article about new car models, it is necessary that you correct all errors relating to formatting and grammar before you post it in your blog. An article free of errors is more enticing and appealing to internet subscribers or users who choose to visit your blog or go through your posts. Lastly, editing your blog post to highlight on keywords or creating subheadings further improves the quality of your article, and eventually, it invites more traffic or readers to your blog.
9. Keep at It
Always remember that most good writing begins with discouraging first attempts. Therefore, you’re required to show hard work, patience, style and research so as to ensure the success of your blog. Constantly keep writing for as the adage goes, practice makes perfect. Sharpen your skills and writing techniques, and eventually, you’ll have crafted one of the best blogs.
10. Remain Patient
As most bloggers will tell you, attracting readers to reading and commenting on your posts is quite a challenging ordeal to go through. A lot of discouragements, both internally and externally, might cause most beginners to feel demoralized. Hence, it is important to show some degree of tolerance, and hope for in the long run, after following this and other points previously discussed, your blog will end up being quite popular.
In a nutshell, by carefully following these guiding principles, you will come to understand the ease and fun that comes with blogging. All your worries will turn into opportunities, and all your fears will transform into immense courage and foresight. Bear in mind that nothing good ever started easy, you will encounter barriers and hindrances, but the actual show of strength is emerging strong throughout these adversities.
About the Author – Richard Nolan is a blogger and a private tutor, sharing his experience in spheres of blogging, self-growth, and psychology. Richard writes for numerous blogs and gives useful tips for bloggers, students, and teachers. You can learn about Richard on Google+