Webtrends Offers tools for measuring and optimizing digital campaigns. Webtrends offers analytic intelligence including customer intelligence and behavioral segmentation, targeting and scoring, and more. Mixpanel Instead of measuring pageviews, Mixpanel measures actions such as searches or shares to gain greater insight into user behavior. Woopra Uses real-time stats that can be broken down to an individual-level view….

How marketers use algorithms to (try to) read your mind

Marketers are using your data to make predictions about what you’ll want, when. Shutterstock Jason Pallant, Swinburne University of Technology You may have heard that algorithms will take over the world. But how are they operating right now? We take a look in our series on Algorithms at Work. Have you ever looked for a…