Aggregators and Comparison Portals : The Google Panda Challenge

We’ve seen comparison and aggregation sites that are built on content and getting most of their users from search engine traffic. This guide is meant to help you do the best you can in search engines. Looking at comparison sites/aggregators, and also Google’s content guidelines, it is very important for these sites to think about…

How to engage your prospects – 5 emails that are a must send

Email marketing is a strategy that any marketer cannot ignore in this digital age. But are we doing this right?. Here are 5 emails that every marketer should send to his contact list to keep them warm and engaged. Source: 5 Emails Every Marketer Should Send by Campaign Monitor Introducing AdZis ‘s PersNLG – Create personalized…

Top 10 EMAIL MARKETING TOOLS

Constant Contact Design professional-looking emails, grow and manage your email list, and track results. In addition to email, Constant Contact offers tools for social campaigns, online surveys, and more. iContact Create HTML emails and signup forms, send campaigns to customers inboxes, track email campaigns, and more. Also offers social social media marketing tools. Campaign Monitor…

Your Complete Guide to Digital Marketing

Online Marketing has been transforming to its completeness just like traditional marketing. We are in stage where digital sales and marketing has taken a center stage. Even traditional business is agreeing to the importance of digital transformation after two decades. Here is an infographics to help you understand the various sides of online marketing. Unbounce…

Top 10 MARKETING AUTOMATION TOOLS

Pardot This lead management tool lets marketers and salespeople move prospects through the sales funnel. Create automated, targeted messaging based on prospects’ activity. Genius Sales and marketing people can collaborate using this online-sales lead tracking software system. Send personalized campaigns, see who’s visiting the website or opening emails, and assess prospect interest for follow up….

Top 5 SEO ANALYTICS TOOLS

Raven Tools Report on all marketing campaigns using metrics that pertain to SEO, PPC and social media. SEM Rush Gives users the ability to track keywords across both paid and organic search campaigns. moz Enables users to monitor social media, manage SEO campaigns, and more. BrightEdge Measure and improve the SEO of your site with…

Top 10 WEB ANALYTICS TOOLS

Webtrends Offers tools for measuring and optimizing digital campaigns. Webtrends offers analytic intelligence including customer intelligence and behavioral segmentation, targeting and scoring, and more. Mixpanel Instead of measuring pageviews, Mixpanel measures actions such as searches or shares to gain greater insight into user behavior. Woopra Uses real-time stats that can be broken down to an individual-level view….

How marketers use algorithms to (try to) read your mind

Marketers are using your data to make predictions about what you’ll want, when. Shutterstock Jason Pallant, Swinburne University of Technology You may have heard that algorithms will take over the world. But how are they operating right now? We take a look in our series on Algorithms at Work. Have you ever looked for a…